Virtual event platform

The included modules

With the virtual event platform solution, you get the following modules for the implementation of your virtual events:

• Modul 1: Event CMS

  The CMS, i.e. Content Management System, is the basis for all content.
  
  The presentation of all virtual events takes place online on Internet pages. To create and manage them individually, a powerful CMS is required.

• Modul 2: Event CRM

  A CRM (customer relationship management) system is required to generate leads and analyze the customer journey. 
  
  However, this CRM system must not be detached, but must be able to connect with all elements of the reference framework. Only in this way can the data from all elements be connected and used in a meaningful way. The event CRM is thus at the center of the framework.  

• Modul 3: Virtual Environments

  The central difference between virtual events and "normal websites" is the presentation of spatial contexts. Physical trade fairs and events differ from alternative content offerings in their presentation in space. 
  
  In order to "mimic" this experience online (other possibilities do not currently exist), the representation of interactive spatial experiences is required. Therefore, the framework must include a solution for virtual environments. 

• Modul 4: Event and participant management

  Another special feature of virtual events compared to "normal website visitors" is the interaction of the participants - i.e. the formation of a group of people participating in a virtual event.  
  
  For this reason, it is necessary to integrate appropriate functionalities for the formation of these groups and the interaction "of these and with these" into the framework. This task is performed in the framework by module 4: "Event and participant management".

• Modul 5: Event Marketing Automation & Event-Analytics

  Compared to the analog world, many interactions can be automated in the digital world. This advantage of the digital world should be used for virtual events (after all, it's about the symbiosis of the strengths of both worlds). In the digital world, the marketing automation approach is used for this purpose. This approach is therefore transferred to virtual events as an element of the reference framework.
  
  Closely linked to marketing automation is the topic of event analytics, i.e. the statistical and analytical processing of the event and visitor behavior. Even in the "pure, digital" world, these tasks are therefore mostly combined in one software module.