Possible applications
A virtual trade fair stand basically offers many different possible uses, whether related to a real event or independent of it. Because it is virtually accessible, it offers many advantages that events in the offline world cannot boast: the virtual trade fair stand can be reached anywhere and at any time. This makes the virtual booth a great extension of real events. But even independent of specific events, the virtual booth is a versatile marketing tool.
Hybrid events
Virtual trade show booths can be used before real trade shows or events to promote a trade show appearance. If the virtual booth is a copy of the real booth (Digital Twin) you create a recognition value at the real trade show, the real booth will be found faster and looks more familiar. If you use your virtual booth during or after a real event, you extend the trade fair experience. Besides the offline world, bring your booth visitor directly to the virtual environment, to your website and make a contact out of it. Thanks to the virtual extension you have the possibility to work more multimedia and to use more of your product information, for example by embedding videos.
Independence
The virtual exhibition stand does not always have to be seen as an extension of real trade fairs. Virtual booths are also a versatile marketing tool on their own. By embedding many different widgets, you connect your various product information in one place, making the experience more interesting and often easier for visitors than navigating through a website.
