Aim of the event
GIB's goal was to completely redesign the concept of a face-to-face event that had been taking place for 13 years and to set up a digital event that would be remembered by participants and stand out from the familiar online formats. In order to realize this plan, to surprise the participants and to take them on an exciting digital journey, the concept of the GIB House was developed after several creative processes, which does not resemble an exhibition stand in the classical sense.
In accordance with GIB's ideas, the solutions were used in such a way that a bare industrial hall was transformed into a warm, cozy dwelling, which then served as the broadcasting location for the live transmission.
Thoughts behind the concept
The participants of the digital event were guided through a virtual house on the platform www.successdays.de. For this reason, the showroom was set up for the GIB as if the speakers were in this very virtual house during the live broadcasts.
Challenges at the event
The most important thing for GIB was that the apartment should look as real as possible. In addition, the speakers should have enough space. The design of the door in particular presented some challenges. It had to be considered in advance exactly on which side the door stop should be located and which graphic would be most suitable.
Eyecatcher of the event
Particularly important for GIB was the realistic replica of the apartment, which was also the eye-catcher of the event. The cozy ambience invited visitors to linger and listen in front of the screens.
