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Metalworking

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Metal industry fairs

Many sub-sectors of the metalworking industry are included with the economic sectors "Metal production and processing" and "Manufacture of fabricated metal products". Metal production and processing includes the production of pig iron, steel and non-ferrous metal production and its processing: cold drawing, forging, drawing. The production of metal products is divided by the Federal Ministry of Economy and Energy into the following divisions: steel industry, non-ferrous metal industry, foundry industry, and steel and metal processing.

The heyday of the coal and steel industry in Germany is long gone. However, Germany continues to be one of the country's main economic pillars for the metalworking industry for all stakeholders. In particular, the know-how of small and medium-sized enterprises, established networks in the value chain and political reliability ensure the attractiveness of Germany as a business location.

In Germany - as the No. 1 trade fair country - the most important leading trade fairs are also held in the metalworking sector. In the following you will find three examples.

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About the CWIEME in Berlin

CWIEME is the acronym for "Coil Winding, Insulation and Electrical Manufacturing Exhibition" and is a trade show for the coil winding, electric motor, transformer, generator and electric mobility industries.

A must for all stakeholders of components, production technologies and raw materials as a supply chain for coil windings, generators transformers, electric motors and electric mobility technologies. Exhibitors and visitors come from EMEA (Europe, Middle-East Africa), Asia and the Americas. In addition to CWIEME in Berlin, Hyve Group also organizes CWIEME in Shanghai and Chicago every year.

In addition to the showcase, which takes place in four halls of the Berlin exhibition center, the organizer also offers a matchmaking service that connects buyers, CEOs and engineers with suitable exhibitors. For this purpose, the Connect app was developed for 2020.

In recent years, CWIEME has developed from a rather visually "boring and nerdy" trade fair to a very chic leading trade fair for the industry. Those who have regularly visited the fair have noticed that the booths have become more and more attractive and eye-catching from year to year. Booths have increased in exclusivity with privately held meeting booths, meet & greet areas, elaborate displays and exhibits.

Click here to visit the official site of the CWIEME

Visitor behavior at Cwieme 2019 in Berlin

With the Event Metrics data, it can be determined that the first day of CWIEME is used for visitors to look around the show, gather impressions of the booths and also look at them several times. On this "walking around day", the number of visitors is evenly distributed throughout the day.  

The second day of CWIEME is the busiest day and visitors spend more time with the exhibitors' products and services. Thus, the average time spent at the booth comprises about 25 minutes. During the presentation times at 11:00 a.m. and 3:00 p.m., dips in visitor numbers can be observed.  

The third day of the fair is the last day of this three-day event and the least visited day of the fair. Thus, there is also a decrease in the number of visitors to the exhibition booths. In addition to the number of visitors, the average duration of discussions also decreases. The median here is 20 minutes and becomes even shorter towards the afternoon.

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Trade fair study for CWIEME 2019

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About the INTERNATIONAL EISENWARENMESSE in Cologne

EISENWARENMESSE is the largest and most international exhibition of its kind in the world. The fair is regularly held every two years, but due to the Corona pandemic, the date for 2020 was cancelled and moved to February 2021. The fair is divided into four thematic areas:

• Tools and accessories with hand tools, power tools and accessories, machine tools

• Industrial supplies with pneumatic tools, store and warehouse equipment, high-pressure cleaners, ladders/scaffolding, welding and soldering technology, occupational health and safety

• Fastening and connecting technology, connecting technology, fastening technology, furniture fittings, building fittings, decorative metal goods, small fittings

• Building and do-it-yourself supplies with interior fittings and equipment, building chemicals, building elements, sanitary fittings and equipment, building materials, two-wheeler accessories, building accessories, outdoor equipment, smart home, car accessories

2,770 exhibitors present themselves on an area of 165,000m². In 2018, approximately 47,000 visitors attended the trade fair. This represents an increase of 9% compared to 2016, with 87% of exhibitors and around 70% of visitors coming from abroad.

Koelnmesse has bundled its worldwide portfolio in the hardware sector with "Global Competence in Hardware" with the intention of offering exhibitors a wealth of benefits through worldwide networking. This network includes the Hardware Fair Cologne, Hardware Forum Italy, China International Hardware Show and Asia Pacific Sourcing.

Click here for the official site of the INTERNATIONAL HARDWARE FAIR

Visitor data of the EISENWARENMESSE 2018 in Cologne

According to official data from the organizer Koelnmesse, approximately 47,000 visitors attended the INTERNATIONAL HARDWARE FAIR in 2018. The first day shows large fluctuations in the hourly hall visitors, while on the second day of the fair there are continuously 2,000 to 2,200 visitors in the exhibition hall, which makes this day of the fair also the most visited day of the HARDWARE FAIR.

On the last two days, the number of visitors drops steadily. While Event-Metrics still records 16,500 visitors on March 6, only 12,500 trade fair visitors are measured on the last day. From 14:00 o'clock on the last day of the fair, the number of visitors decreases rapidly.

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Trade fair study for Eisenwarenmesse 2018

Learn more about Eisenwarenmesse 2018 in our free trade fair study.

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About the SPS in Nuremberg

The name SPS is the abbreviation for "smart production solutions" ab. The annual trade fair covers the topics: Smart and digital automation, simple sensors or intelligent solutions. SPS Nuremberg is the highlight in the automation industry. The range is broad, but the focus is currently placed on the digital transformation in the industry. The SPS as an innovation platform and idea generator ensures exchange and networking with competence at eye level.

In 2019, SPS had 1,585 exhibitors, 548 of which were international, and the 63,700 trade visitors are proof that the SPS trade show has high relevance in the industry.

In addition, there are various accompanying events, such as trade fair forums by the two associations ZVEI and VDMA, for example, with specialist presentations and discussion rounds. In 2018, a Hackaton was organized by Mesago Messe Frankfurt GmbH for the first time. Here, new business models are to be created, such as Cloud, Machine Learning, Big Data or Artificial Intelligence.

Worldwide offshoots of SPS Nuremberg are SPS Italia, SPS Automation Middle East and SIAF Guanzhou.

Click here for the official website of SPS Nuremberg

Visitor data of the SPS 2019 in Nuremberg

According to the trade show, there are 1,585 exhibitors and about 63,000 trade show visitors. The analysis of Event-Metrics data shows that the first day of the fair is weak with just over 6,000 visitors.