Trade fair concept for a successful trade fair appearance

Success with a holistic trade fair concept

The planning of a trade fair and the implementation of an individual trade fair construction is extensive and associated with costs. In order to make the trade fair appearance successful, it is necessary to define a trade fair concept. The trade fair concept serves as the basis for the creation of the trade fair stand and can be used to monitor success after the trade fair appearance.

When planning your trade fair concept, we take into account strategic aspects, the situation of your competitors, your brand message, the long-distance effect as well as the technological standard for e.g. your LED trade fair stand. We tell your story and bring your products to life. In the concept phase, our project managers present different solutions to perfectly stage your trade show appearance. From lighting to room elements to original stand design. With individuality and ingenuity, you will stand out from your competitors and secure the attention of trade fair visitors.

Advantages of our trade fair concepts

Together with you, we are able to create an optimal trade fair concept for your individual trade fair stand. Our project managers have an eye for details, think their way into your situation and know how to inspire your target group.

Creative

Eyecatcher with a clear target. We transform your exhibition stand construction into an eyecatcher with a look on the essentials.

Individual

No matter if you want to plan a small exhibition stand or a large trade show concept. We make it possible.

Strong in planning

From exhibition stand concept to the handingover of your exhibition stand. We escort you in all phases and provide you a high planning security.

From the trade fair concept to the stand construction

In 5 steps and close coordination with you, we create a trade fair concept as the basis for your individual trade fair stand. In addition, we are happy to accompany you as a full-service provider on your way to the finished trade fair stand. This includes trade fair catering, trade fair logistics, construction and dismantling of the trade fair stand as well as the storage of your trade fair equipment. You receive all services from a single source and your project manager is always available to answer your questions.

FAQ exhibition concept

Why is a trade fair concept needed?

The trade fair concept provides information on the objectives of trade fair participation, the target group to be addressed and the design features of the trade fair stand. In addition, a cost overview for the trade fair participation can be derived from the trade fair concept. The trade fair concept provides information on the planning of the trade fair as well as the further procedure for the preparation, implementation and follow-up of the trade fair.
What does a trade fair concept involve?
The trade fair concept serves as the basis for the creation of a trade fair stand. For this the following contents are answered:
- Trade fair objectives/target group
- Trade fair plan/stand area
- Budget
- Competition analysis
- Corporate design and design specifications
- Wishes of the exhibitor
How is the presentation of the developed trade fair concept carried out?

Let us plan your successful trade fair concept for you

Make an appointment

My name is Bernhard Freiter and we would be happy to talk together about your trade fair goals and wishes. I will answer your questions about the creation of trade fair concepts for the achievement of your live communication goals and how to proceed.

If you are looking for an individual trade fair concept for your trade fair presentation, please contact me for a non-binding online appointment.