Visitor measurement with Event-Metrics

Automated and DSGVO-compliant recording of visitor flows in real time. Evaluate dwell time at your exhibits and number of visitors on and around your booth and optimize trade show concepts based on data.

Learn more about Event-Metrics

Visitor measurement at events

With Event-Metrics, you always know who is on site, when and for how long. Event-Metrics provides you with real-time analytics and customised reports to understand visitor flows and engagement and optimise your event. Get answers to questions like:

Which exhibit is best received?
Is it still worthwhile for us to exhibit at the trade fair?
Which day and time are particularly popular with visitors?

Measure brand awareness

Analyze visitor behavior

Increase performance

Demonstrate success with KPIs

Easily analyse visitor data with EVENT-METRICS

Whether target group relevance of previous trade fair appearances or evaluation of new event formats - Event-Metrics offers evaluations like Google Analytics in online marketing. A data-based decision-making basis for budget planning and long-term alignment of your live communication.

Place sensors on the trade fair stand, track data and access it online in the app.

Small sensor with big data

With Event Metrics, you can evaluate the performance of your live communication measures based on data at the touch of a button. A small sensor is placed on your trade fair stand for this purpose. This uses Wi-Fi technology to measure the behaviour of event visitors in compliance with data protection regulations.

This data is available on the corresponding platform after a short time. Analyse visitor behaviour at your trade fair stand, optimise your trade fair concept and evaluate the success of your live marketing measures on the basis of defined KPIs.

Visit our EVENT-METRICS website for more information on the sensors.

Trade fair performance data, as with Google Analytics

All the data collected is available to you in your personal dashboard in the Event Metrics portal in real time.

You can easily access all the information relevant to you via desktop or mobile.

Increase your brand presence with precise data!

All visitors who spend time at your stand are reliably recorded and displayed in real time as passages in our portal. Track your brand awareness ‘live’ - with detailed graphs and figures that give you a clear overview of visitor flows over time, visitor paths and engaged prospects on each day and throughout the event. Optimise your trade fair performance based on real-time data and maximise your impact!

Your stand visitors analysed in detail

The Event Metrics Sensor gives you precise insights into the behaviour of your stand visitors. The sensor categorises visitors according to the length of their stay, which you can define flexibly in the portal. People who stay at your stand for longer than the time you specify are categorised as visitors. You have access to valuable key figures in no time at all: Find out the exact number of trade fair and stand visitors, the length of time spent at your stand and the proportion of returning guests. Maximise your trade fair results through targeted analysis and a deeper understanding of your customers!

In one sentence: The contact was great, the setup simple and the result: worth its weight in gold.

Uta Goretzky

Executive Director , IFES

Event Metrics is the Google Analytics for Live Communications - ExpoCloud moves the industry forward.

Silke Schulte

CEO, ESG Einkaufs- und Servicegesellschaft mbH

By working with ExpoCloud, we have a high degree of certainty of results. Event metrics is an enormously precise and surprisingly simple method for monitoring success for Europe's largest photo festival in Baden near Vienna.

Lois Lammerhuber

Festival La Gacilly-Baden Photo

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Let's talk about how you can use event metrics to your advantage!

Make an appointment

My name is Barry Penners and I am happy to answer your questions about visitor measurement with Event-Metrics.

In a live demo, I'll be happy to introduce you to Event-Metrics in more detail and show you the possibilities of visitor measurement. Let's take a look together at how you can best use this analysis tool for your project.

Please feel free to contact me for a no-obligation consultation if you are looking for a tool to measure your trade show presence.

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Barry Penners