The four best tips for your exhibition appearance

I have personally spent over 2000 days at trade fairs. Based on my own experience studies and the coaching of various sales performers, I would like to give you four tips that you should take into account to make your next trade fair a special sales success.

As a top salesperson, you can take a number of efficient and proven preparatory measures to make your trade fair participation a complete success. In addition to the usual measures that your company carries out to prepare, you are also called upon. Top salespeople are always well prepared. You proactively ensure that your trade fair participation and the time you invest are as efficient as possible. Are you still planning your trade fair appearance? Then I recommend you read Sarah Bössow's blog article.

Tip 1: What you want to ignite in others must burn in you

You know it only too well yourself: sales are emotional! To ensure that you feel optimally prepared for the trade fair, start by doing something for yourself and your “emotional world”. You know best what makes you feel good. This could be new clothes, a hairdressing appointment, some sport, a visit to the sauna or meditation, for example. Put yourself in a good position - fresh, rested and feeling good - to perform optimally on the days of the trade fair.

Get the news internally that inspires you personally.  This can come from the innovation and marketing department, for example. Do your research! You are guaranteed to find something that will inspire you. Then combine this with creativity and skill in your sales pitch at the trade fair.

Tip 2: Think about your special offer

Every trade fair participation is special, even if you have been doing it for years. A lot of money and effort is invested in advising interested parties and customers and generating orders. What makes your personal offer special? How can you surprise even existing customers with a service at the trade fair? When preparing for the trade fair, think about a special offer that you can make to prospective customers, new customers or even long-standing customers.

Tip 3: The trade fair begins for you long before it actually starts

Do you think the professional players of a team in the Champions League final don't care in which stadium they play the final? Certainly not! Because every professional wants to feel that atmosphere long before kick-off.

Are you also one of these top sales people? Then get a taste of the trade fair atmosphere, ideally the day before it starts. You will learn a lot when the halls are still empty and you have some time to get in the mood for the upcoming days.    

Tip 4: Be at the stand earlier than everyone else on the first day of the fair

As you can see, these tips are not for the mediocre in your job. Do you really want to make this trade fair your success? Then simply be at the stand on the first day of the fair at least one hour before the internally announced meeting. Go through your speech in your mind and set up your “workplace” for the next few days. At the internal meeting, you can relax and help prepare the stand with the final measures before the first interested party/customer is yours.