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Event Marketing Blog

Visitor Tracking & Analysis

Eventmarketing analysieren für Dummies

Analysing event marketing for dummies

Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...

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title-picture-fair-success-measurable

Making trade fair success measurable

Measuring visitor flows is becoming increasingly important in the constantly advancing digitalisation of live communication. It is visualised in...

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Lohnen sich Messen noch?

Are trade fairs still worthwhile?

Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...

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Besuchermessung auf dem Messestand

Visitor measurement at the exhibition stand

4 days, 187,750 trade fair visitors, 987 exhibitors Question 1: How many visitors came to your stand? Question 2: How long did the visitors stay at...

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Digitaler Messestand - Die Zukunft von morgen

Digital exhibition stand - the future of tomorrow?

If we look at the future of the trade fair world, we can see that the trend towards digital trade fair stands is on the rise. “Digital exhibition...

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Messestand auf der CWIEME Berlin

Trade fair presentation: CWIEME

CWIEME (Coil Winding, Insulation and Electrical Manufacturing Exhibition) is one of the best-known exhibition and conference events in Germany and...

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Messevorstellung: Leipziger Tierärztekongress

Trade fair presentation: Leipzig Veterinary Congress

The Leipzig Veterinary Congress, including the Vetexpo trade fair, takes place every two years in the trade fair city of Leipzig and is the largest...

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Erfolgreiche Messen nach der Coronapause

Successful trade fairs after Corona

The coronavirus pandemic has really put a spanner in the works for exhibitors at trade fairs and congresses. Agile companies have reacted quickly and...

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