Maxima Matara: Wednesday, 10. September 2025
The last visitor has left the booth, the team has handed out the last giveaways, and the lights are slowly going out. The trade show is over. And...
Maxima Matara: Friday, 16. May 2025
What if you knew exactly what was happening at your trade fair stand? Imagine this: Your team has invested weeks and months in conception, design and...
Maxima Matara: Friday, 28. March 2025
Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important...
Maxima Matara: Friday, 6. December 2024
The efficient trade fair follow-up The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you...
Maxima Matara: Wednesday, 14. August 2024
In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...
Maxima Matara: Wednesday, 3. April 2024
Effective exhibition stand construction Participating in trade fairs and events is an essential way for companies to present their brand, reach...
Alexander Plum: Wednesday, 5. April 2023
Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...
Christina Gier: Wednesday, 25. January 2023
Measuring visitor flows is becoming increasingly important in the constantly advancing digitalisation of live communication. It is visualised in...
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Annalena Struever: Wednesday, 10. August 2022
Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...
Alexander Plum: Wednesday, 27. July 2022
4 days, 187,750 trade fair visitors, 987 exhibitors Question 1: How many visitors came to your stand? Question 2: How long did the visitors stay at...
