Maxima Matara: Wednesday, 14. August 2024
In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...
Alexander Plum: Wednesday, 5. April 2023
Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...
Christina Gier: Wednesday, 25. January 2023
Measuring visitor flows is becoming increasingly important in the constantly advancing digitalisation of live communication. It is visualised in...
Annalena Struever: Wednesday, 10. August 2022
Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...
Alexander Plum: Wednesday, 27. July 2022
4 days, 187,750 trade fair visitors, 987 exhibitors Question 1: How many visitors came to your stand? Question 2: How long did the visitors stay at...
Angeliqua Kocetov: Wednesday, 11. May 2022
If we look at the future of the trade fair world, we can see that the trend towards digital trade fair stands is on the rise. “Digital exhibition...
Annalena Struever: Wednesday, 20. April 2022
CWIEME (Coil Winding, Insulation and Electrical Manufacturing Exhibition) is one of the best-known exhibition and conference events in Germany and...
Annalena Struever: Wednesday, 13. April 2022
The Leipzig Veterinary Congress, including the Vetexpo trade fair, takes place every two years in the trade fair city of Leipzig and is the largest...
Bernd Freiter: Tuesday, 27. October 2020
The coronavirus pandemic has really put a spanner in the works for exhibitors at trade fairs and congresses. Agile companies have reacted quickly and...
