Maxima Matara: Friday, 28. March 2025
Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important...
Maxima Matara: Friday, 6. December 2024
The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you could gather valuable information...
Maxima Matara: Wednesday, 14. August 2024
In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...
Maxima Matara: Wednesday, 3. April 2024
Participating in trade fairs and events is an essential way for companies to present their brand, reach potential customers and create business...
Alexander Plum: Wednesday, 5. April 2023
Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...
Christina Gier: Wednesday, 25. January 2023
Measuring visitor flows is becoming increasingly important in the constantly advancing digitalisation of live communication. It is visualised in...
Annalena Struever: Wednesday, 10. August 2022
Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...
Alexander Plum: Wednesday, 27. July 2022
4 days, 187,750 trade fair visitors, 987 exhibitors Question 1: How many visitors came to your stand? Question 2: How long did the visitors stay at...
Annalena Struever: Wednesday, 20. April 2022
CWIEME (Coil Winding, Insulation and Electrical Manufacturing Exhibition) is one of the best-known exhibition and conference events in Germany and...
Annalena Struever: Wednesday, 13. April 2022
The Leipzig Veterinary Congress, including the Vetexpo trade fair, takes place every two years in the trade fair city of Leipzig and is the largest...
