Archana Rajaratnam: Monday, 3. June 2024
Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...
Birgit Wallner: Friday, 24. May 2024
First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...
René Meures: Friday, 17. May 2024
In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...
Maaike Rotthier: Friday, 19. April 2024
The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...
Maxima Matara: Friday, 12. April 2024
The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...
Maxima Matara: Tuesday, 9. January 2024
Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...
Archana Rajaratnam: Wednesday, 19. July 2023
In a world characterised by constant change and progress, the topic of sustainability is becoming increasingly important and is therefore now a top...
Alexander Plum: Wednesday, 5. April 2023
Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...
Annalena Struever: Wednesday, 4. January 2023
We all know them: terminals in shopping centres, restaurants or at the airport for placing orders or making bookings. For the display of targeted,...
Dr. Christian Coppeneur-Guelz: Monday, 24. October 2022
The right giveaway at trade fairs can help companies to attract the attention of interested parties, increase brand awareness or enhance the company...
