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Event Marketing Blog

User Experience & Interaction

Cover picture-Successful-communication-in-trade-fair-construction:-together-step-bys-tep-to-the-perfect-trade-fair

Successful communication in trade fair construction: together step by step to the perfect trade fair stand

Stand construction requires creativity and precision. But just as important as the craftsmanship or the design is the communication between the stand...

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Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...

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Virtual events in the coming years

Virtual events in the coming years

Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...

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The importance of storytelling at the trade fair stand

The importance of storytelling at the trade fair stand

Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...

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The importance of data analysis for trade fair success

The importance of data analysis for trade fair success

In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...

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How interesting and unusual catering promotes lead generation and convinces customers at the trade fair stand

In the fast-paced and highly competitive exhibition industry, it is crucial for companies to find innovative ways to attract attention and stand out...

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Successful customer webinars on Microsoft Teams: detailed training on the impact of trade fair stands

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...

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Maximising visibility through strategic placement and branding

Maximising visibility through strategic placement and branding

In today's digital era, a company's visibility is crucial to its success. Especially at trade fairs, events and in physical business premises,...

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Virtual product presentation at the trade fair stand: Successfully inspire trade fair visitors

Virtual product presentation at the trade fair stand: Successfully inspire trade fair visitors

Presenting a product at a trade fair is often a challenge, especially if the product is difficult to transport. In such cases, companies often rely...

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Marketing strategies for trade fairs: How to reach your target group effectively

Marketing strategies for trade fairs: How to reach your target group effectively

A successful trade fair appearance is more than just an attractively designed stand. A well-thought-out marketing concept is crucial for putting your...

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