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Cover picture-Personal branding at trade fairs: How your employees can represent your company

Personal branding at trade fairs: How your employees can represent your company

Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...

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The 14 most common mistakes at the trade fair stand

Exhibitor sins to avoid As a visitor to a trade fair, have you ever come across a deserted stand where only a few brochures and leaflets have been...

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Perfekter Messeauftritt mit idealem Personal

Guaranteed success for your trade fair appearance: Perfect staff!

It was finally time again! It was my third time at FIBO. Back then it was still in Essen. I set off with two colleagues in good time to be one of the...

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Wie reagieren Sie auf diese 6 Typen von Messebesuchern

How do you react to these 6 types of trade fair visitors

As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time...

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Successful conversations at the exhibition stand: that's what matters

Successful conversations at the exhibition stand: that's what matters

In my last blog post, I explained how to turn your exhibition stand into a visitor magnet. You now know how to attract trade fair visitors to your...

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