Dr. Christian Coppeneur-Guelz: Tuesday, 24. November 2020
You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...
Annalena Struever: Tuesday, 3. March 2020
As a project manager, you often ask yourself how satisfied the customer is with your work. With the planning of the exhibition stand, the assembly as...
Guest author: Nico Feldmann: Tuesday, 25. February 2020
I have personally spent over 2000 days at trade fairs. Based on my own experience studies and the coaching of various sales performers, I would like...
Dr. Christian Coppeneur-Guelz: Friday, 31. January 2020
In the area of procurement of goods and services, it is not only a matter of deciding on the product range, quality, quantity and price, but also on...
Annalena Struever: Tuesday, 21. January 2020
Digitalisation has firmly taken hold of our lives. Almost daily, we hear about new technologies. Many things are becoming more convenient, simpler,...
Laura Wirtz: Friday, 3. January 2020
In my last blog post, I explained how to turn your exhibition stand into a visitor magnet. You now know how to attract trade fair visitors to your...
Annalena Struever: Friday, 29. November 2019
Web-to-print and print-on-demand. What does that actually mean? Print-on-demand (POD) refers to printing on request or on demand. This usually works...
Dirk Jansen: Tuesday, 26. November 2019
After a trade fair, the stand builder's invoice includes the item for the storage of empties and full goods. Depending on the size of the stand, this...
Bernd Freiter: Wednesday, 6. November 2019
Would you like to receive a great trade fair concept from your stand builder? A design perfectly tailored to your objective? Transparent and...
Dr. Christian Coppeneur-Guelz: Tuesday, 13. November 2018
Congresses are an event format with very specific challenges for the companies exhibiting there. However, if you pay attention to a few basic points,...
