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Event Marketing Blog

Interaction & Engagement

A men's exhibition uses a white VR headset

The art of interaction: Why hands-on activities remain unforgettable

Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...

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Text 'Trade fair stand as content hub: successful content marketing at trade fairs' and excerpt of a trade fair stand presenting tableware.

Exhibition Stand as Content Hub: Successful Content Marketing at Exhibitions

Trade fairs offer a unique opportunity to present companies, products and services to a specialist audience. But with so many exhibitors, the...

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Rest zones at trade fairs - IBIS exhibition stand with meeting area, bicycle, and decorative hot air balloon.

Quiet zones with added value: meeting areas as a success factor at trade fairs

Trade fairs are dynamic events where innovations are presented and networks are established. In the midst of all the excitement and hustle and...

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Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...

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Virtual events in the coming years

Virtual events in the coming years

Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...

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Section of a buffet with finger food, accompanied by the text 'How interesting and unique catering promotes lead generation and convinces customers at the trade fair booth' and the WWM company logo

Interesting and unusual catering promotes lead generation

In the fast-paced and highly competitive exhibition industry, it is crucial for companies to find innovative ways to attract attention and stand out...

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Virtual product presentation at the trade fair stand: Successfully inspire trade fair visitors

Inspire with virtual product presentation at the trade fair stand

Presenting a product at a trade fair is often a challenge, especially if the product is difficult to transport. In such cases, companies often rely...

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Cover-customer-enthusiasm-and-engagement-the-secrets-before,-during-and-after-the-fair

Customer enthusiasm: the secrets before, during and after the trade fair

In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...

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Technology in the exhibition stand: interactivity & digital integrations

Technology on exhibition stands: interactivity & digital integrations

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...

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Media Displays for sales promotion at the trade fair stand

MediaDisplays for sales promotion at the trade fair stand

We all know them: terminals in shopping centres, restaurants or at the airport for placing orders or making bookings. For the display of targeted,...

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