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Event Marketing Blog

Innovation & Technology (2)

AI in exhibition construction: Seizing opportunities, overcoming challenges.

AI in trade fair construction: seizing opportunities, mastering challenges

In today's digitalized world, artificial intelligence (AI) has brought about profound changes in many industries. Exhibition stand construction is no...

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text 'Successful customer webinars via Microsoft Teams: Detailed training on the impact of trade fair booths' as well as a section of a Deutsche Bahn trade fair booth and a video camera

Successful customer webinars on Microsoft Teams

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...

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Technology in the exhibition stand: interactivity & digital integrations

Technology on exhibition stands: interactivity & digital integrations

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...

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Successful trade fair planning with ChatGPT

Successful trade fair planning with ChatGPT

Trade show planning can be a complex and demanding task that requires careful organisation, coordination and time management. Fortunately, advanced...

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title-picture-fair-success-measurable

Making trade fair success measurable

Measuring visitor flows is becoming increasingly important in the constantly advancing digitalisation of live communication. It is visualised in...

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Media Displays for sales promotion at the trade fair stand

MediaDisplays for sales promotion at the trade fair stand

We all know them: terminals in shopping centres, restaurants or at the airport for placing orders or making bookings. For the display of targeted,...

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messestand-der-zukunft

Exhibition stand of the future

Update: 04.11.2022 The trade fair organizers have done a good job: The exhibition hall is full. Thousands of people found their way to this year's...

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Digitaler Messestand - Die Zukunft von morgen

Digital exhibition stand - the future of tomorrow?

If we look at the future of the trade fair world, we can see that the trend towards digital trade fair stands is on the rise. “Digital exhibition...

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cover picture- Top 100 Innovation Award

Top 100 Innovation Award for strong SMEs

The Top 100 Innovation Award is presented every year to the most innovative medium-sized companies in Germany. This year, we are proud to have won...

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Messestand kaufen oder mieten

Rent or buy an exhibition stand?

Should your company rent or buy an exhibition stand? This question is on the minds of many companies. And yes, we can find lots of recommendations on...

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