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Event Marketing Blog

Innovation & Technology

From LED exhibition walls to modular video walls

From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

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Technology updates in exhibition stand construction: what we can expect in 2025

The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...

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The power of real-time data and sophisticated strategies for efficient trade fair follow-up

The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you could gather valuable information...

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Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...

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Sustainable exhibition stands: modular video wall as a flexible solution

Sustainable exhibition stands: modular video wall as a flexible solution

Sustainability is no longer just a trend, but a crucial component in the trade fair and event business. More and more companies are turning to smart,...

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Digitalization in trade fair construction: the silent revolution for exhibitors

The air at a trade fair is full of excitement: people streaming through the halls, loud conversations, gleaming stands, products in the spotlight -...

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Modular exhibition stand construction

Flexibility for every occasion The trade fair industry has changed dramatically in recent years, and not without reason. Companies are faced with the...

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AI in trade fair construction: seizing opportunities, mastering challenges

In today's digitalized world, artificial intelligence (AI) has brought about profound changes in many industries. Exhibition stand construction is no...

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Successful customer webinars on Microsoft Teams: detailed training on the impact of trade fair stands

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...

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Technology in the exhibition stand: interactivity & digital integrations

Technology in the exhibition stand: interactivity & digital integrations

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...

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