Alexander Plum: Wednesday, 6. July 2022
Who doesn't know those eternally long landing pages? Where you first have to read through everything until you get to the main point. You have to...
Léa Larisch: Monday, 16. May 2022
After virtual events were put to the acid test during the coronavirus pandemic, organizers are now increasingly staging hybrid events. A hybrid event...
Dr. Christian Coppeneur-Guelz: Thursday, 17. February 2022
Update: 04.11.2022 Trade fairs are a very important marketing tool for companies, especially in the B2B sector. They are suitable for maintaining...
Dr. Christian Coppeneur-Guelz: Monday, 14. June 2021
For a long time, trade fairs were considered to have been spared from digitalization. Face-to-face meetings seemed irreplaceable. Then came the...
Christina Gier: Thursday, 10. June 2021
In the last 2 to 3 years, the terms “hybrid events” and “hybrid trade fair stand” have become almost impossible to avoid. This has preferably emerged...
Bernd Freiter: Saturday, 7. November 2020
In 2019, we acquired the internationally active veterinary pharmaceutical company Veyx-Pharma GmbH as a new customer. WWM GmbH & Co. GmbH initially...
Bernd Freiter: Tuesday, 27. October 2020
The coronavirus pandemic has really put a spanner in the works for exhibitors at trade fairs and congresses. Agile companies have reacted quickly and...
Bernd Freiter: Tuesday, 13. October 2020
In this blog, I describe the basics for marketing strategy decisions and focus on digital trade fair formats and trade fair stands, such as hybrid...
