Alexander Plum: Wednesday, 7. September 2022
Your trade fair planning is in full swing. How big will the stand be? What colours and elements should the stand have? Where will which exhibit be...
Alexander Plum: Wednesday, 24. August 2022
It was finally time again! It was my third time at FIBO. Back then it was still in Essen. I set off with two colleagues in good time to be one of the...
Alexander Plum: Wednesday, 20. July 2022
You're probably not just an exhibitor, but also a trade fair visitor somewhere, right? To see what the competition is doing or what's new on the...
Alexander Plum: Friday, 15. July 2022
The wait is over. The big day has finally arrived and the trade fair, where you are also represented with your fantastic exhibition stand, is finally...
Alexander Plum: Wednesday, 29. June 2022
Every trade fair exhibitor wants to attract as many visitors as possible to their stand. Make contact and communicate with them. To present their...
Annalena Struever: Wednesday, 9. March 2022
Purposefully planned events are an effective marketing tool that can give the company more reach. This is because events make it possible to address...
Dr. Christian Coppeneur-Guelz: Sunday, 27. February 2022
Update: 17.04.2022 International trade fair projects are strategically important marketing measures for many companies. The aim of trade fairs is...
Dr. Christian Coppeneur-Guelz: Wednesday, 13. January 2021
As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time...
Gastautor: Nico Feldmann: Tuesday, 25. February 2020
I have personally spent over 2000 days at trade fairs. Based on my own experience studies and the coaching of various sales performers, I would like...
Iris Schluetz: Friday, 10. January 2020
Update: 20.10.2022 Every year, countless trade fairs and events take place in Germany at which companies show their presence on the market. For...
