Birgit Wallner: Friday, 24. May 2024
First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...
René Meures: Friday, 17. May 2024
In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...
Maxima Matara: Tuesday, 9. January 2024
Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...
Annalena Struever: Wednesday, 21. June 2023
As an event manager and person responsible for trade fairs and events, finding the right exhibition stand construction company for the construction...
Annalena Struever: Wednesday, 3. May 2023
Trade fairs offer companies an excellent opportunity to acquire new customers and business partners and to find out about the latest trends and...
Léa Larisch: Wednesday, 18. January 2023
There was a time when a simple press release was enough to advertise your stand at the next trade fair. Today, a company has to be much more creative...
Dr. Christian Coppeneur-Guelz: Wednesday, 11. January 2023
Ausstellersünden, die zu vermeiden sind Sind Sie als Besucher während einer Messe schon einmal auf einen verwaisten Messestand gestoßen, an dem...
Annalena Struever: Wednesday, 16. November 2022
2022 is slowly coming to an end. Are you already planning your trade fair appearances for the coming year? Do you know what went well or not so well...
Dr. Christian Coppeneur-Guelz: Monday, 24. October 2022
The right giveaway at trade fairs can help companies to attract the attention of interested parties, increase brand awareness or enhance the company...
Annalena Struever: Thursday, 6. October 2022
It doesn't always have to be a huge exhibition stand with a stand area of 750m² or more. Even with a small trade fair budget and a manageable stand...
