René Meures: Friday, 27. December 2024
Participation in trade fairs is an indispensable part of the marketing strategy of many companies. However, careful budget planning is essential to...
Maxima Matara: Friday, 29. November 2024
In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....
Maaike Rotthier: Friday, 15. November 2024
A customized exhibition stand is the key to standing out at trade fairs and events. A well-planned stand makes it possible to present products and...
Guest author: Dr. Ralf Schadowski: Friday, 8. November 2024
How companies can act in compliance with data protection regulations at trade fairs and use the data collected effectively. In today's business...
Maxima Matara: Friday, 25. October 2024
If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...
Maxima Matara: Friday, 6. September 2024
Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...
Maxima Matara: Friday, 9. August 2024
Trade fairs offer companies a first-class opportunity to present products and services, acquire new customers and make valuable business contacts....
Birgit Wallner: Friday, 24. May 2024
First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...
René Meures: Friday, 17. May 2024
In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...
Maxima Matara: Tuesday, 9. January 2024
Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...
