René Meures: Wednesday, 21. February 2024
Trade fairs are not just events at which companies present their products and services. They are also a space where psychology plays a decisive role....
Alexander Plum: Wednesday, 31. May 2023
This is how the perfect trade fair stand should be. Large, a gigantic counter, a catering area, lots of LED video walls, bright colours. The main...
Annalena Struever: Wednesday, 16. November 2022
2022 is slowly coming to an end. Are you already planning your trade fair appearances for the coming year? Do you know what went well or not so well...
Annalena Struever: Wednesday, 10. August 2022
Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...
Alexander Plum: Friday, 22. July 2022
A lot has changed during and after the pandemic. Not just in my private life. There have also been some changes in our professional lives. Including...
Alexander Plum: Wednesday, 20. July 2022
You're probably not just an exhibitor, but also a trade fair visitor somewhere, right? To see what the competition is doing or what's new on the...
Alexander Plum: Friday, 15. July 2022
The wait is over. The big day has finally arrived and the trade fair, where you are also represented with your fantastic exhibition stand, is finally...
Alexander Plum: Wednesday, 8. June 2022
Update: 04.11.2022 The trade fair organizers have done a good job: The exhibition hall is full. Thousands of people found their way to this year's...
Bernd Freiter: Tuesday, 24. May 2022
The costs of environmental change should not be underestimated. Regulations often force companies to invest in new technologies, services and...
Maike Jensch: Friday, 15. April 2022
We live in a world in which social media has become indispensable. Social platforms are part of our everyday lives. Even if many demonize it, social...
