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Event Marketing Blog

Exhibition Stand Design & Trends

Small & medium-sized stands, big impact: how to impressively showcase your brand

Even smaller exhibition stands can become real highlights with a well thought-out overall concept and innovative ideas. With a clear focus on design,...

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The psychology of the visitor: What makes a trade fair unforgettable?

Trade fairs are far more than just platforms where products are exhibited and services advertised. They are the stage for a journey that appeals to...

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Quiet zones with added value: meeting areas as a success factor at trade fairs

Trade fairs are dynamic events where innovations are presented and networks are established. In the midst of all the excitement and hustle and...

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From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

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Content recycling in trade fair construction

Trade fairs are an excellent platform for presenting your company and your products in the right light. However, every trade fair participation also...

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Technology updates in exhibition stand construction: what we can expect in 2025

The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...

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Trade fair trends 2025: Emotional, digital and sustainable

In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....

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Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction: materials and technologies of the future

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...

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10 tips for successfully planning individual exhibition stands

10 tips for successfully planning individual exhibition stands

A customized exhibition stand is the key to standing out at trade fairs and events. A well-planned stand makes it possible to present products and...

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Virtual events in the coming years

Virtual events in the coming years

Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...

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