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Event Marketing Blog

Exhibition Stand Design & Trends

From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

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Content recycling in trade fair construction

Trade fairs are an excellent platform for presenting your company and your products in the right light. However, every trade fair participation also...

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Technology updates in exhibition stand construction: what we can expect in 2025

The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...

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Trade fair trends 2025: Emotional, digital and sustainable

In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....

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Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction: materials and technologies of the future

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...

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10 tips for successfully planning individual exhibition stands

10 tips for successfully planning individual exhibition stands

A customized exhibition stand is the key to standing out at trade fairs and events. A well-planned stand makes it possible to present products and...

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Virtual events in the coming years

Virtual events in the coming years

Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...

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Digitalization in trade fair construction: the silent revolution for exhibitors

The air at a trade fair is full of excitement: people streaming through the halls, loud conversations, gleaming stands, products in the spotlight -...

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The future of hybrid events

The future of hybrid events In recent years, hybrid events have evolved from a short-term solution to a central component of the event landscape. As...

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AI in trade fair construction: seizing opportunities, mastering challenges

In today's digitalized world, artificial intelligence (AI) has brought about profound changes in many industries. Exhibition stand construction is no...

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