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Event Marketing Blog

Exhibition Stand Design & Trends

Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction: materials and technologies of the future

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...

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10 tips for successfully planning individual exhibition stands

10 tips for successfully planning individual exhibition stands

A customized exhibition stand is the key to standing out at trade fairs and events. A well-planned stand makes it possible to present products and...

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Virtual events in the coming years

Virtual events in the coming years

Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...

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Digitalization in trade fair construction: the silent revolution for exhibitors

The air at a trade fair is full of excitement: people streaming through the halls, loud conversations, gleaming stands, products in the spotlight -...

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The future of hybrid events

The future of hybrid events In recent years, hybrid events have evolved from a short-term solution to a central component of the event landscape. As...

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AI in trade fair construction: seizing opportunities, mastering challenges

In today's digitalized world, artificial intelligence (AI) has brought about profound changes in many industries. Exhibition stand construction is no...

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The psychology behind stand construction: How stand designs influence emotions

Trade fairs are vibrant melting pots of commerce and innovation, where companies and customers meet in a dynamic environment. But what is often...

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Successful customer webinars on Microsoft Teams: detailed training on the impact of trade fair stands

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...

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Maximising visibility through strategic placement and branding

Maximising visibility through strategic placement and branding

In today's digital era, a company's visibility is crucial to its success. Especially at trade fairs, events and in physical business premises,...

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The importance of an impressive design: tips & tricks to stand out from the crowd

First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...

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