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Event Marketing Blog

Design & Conception

Several arrows; one arrow stands out and symbolizes the success of an exhibition stand

Perfect trade fair presentation: how to increase impact and success

Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important...

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a yellow and white exhibition stand with plants and appropriate lighting

Outdoor or indoor: Which trade fair format is best for your objectives?

The choice between an outdoor or indoor trade fair not only has an impact on your costs and logistical effort, but also significantly influences the...

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Barrier-free exhibition stands Wheelchair at a trade fair

Barrier-free exhibition stands: success factor for inclusive brand presentations

The barrier-free design of trade fair stands is becoming increasingly important. Companies that exhibit at trade fairs should ensure that their...

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A men's exhibition uses a white VR headset

The art of interaction: Why hands-on activities remain unforgettable

Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...

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Text 'Trade fair stand as content hub: successful content marketing at trade fairs' and excerpt of a trade fair stand presenting tableware.

Exhibition Stand as Content Hub: Successful Content Marketing at Exhibitions

Trade fairs offer a unique opportunity to present companies, products and services to a specialist audience. But with so many exhibitors, the...

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Small & medium-sized stands, big impact: how to impressively showcase your brand

Even smaller exhibition stands can become real highlights with a well thought-out overall concept and innovative ideas. With a clear focus on design,...

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Illustration of a brain with an analytical and creative side, accompanied by the text: 'The psychology of the visitor: What makes a trade fair unforgettable?

The psychology of the visitor: What makes a trade fair unforgettable?

Trade fairs are far more than just platforms where products are exhibited and services advertised. They are the stage for a journey that appeals to...

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Rest zones at trade fairs - IBIS exhibition stand with meeting area, bicycle, and decorative hot air balloon.

Quiet zones with added value: meeting areas as a success factor at trade fairs

Trade fairs are dynamic events where innovations are presented and networks are established. In the midst of all the excitement and hustle and...

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From LED exhibition walls to modular video walls

From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

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Content recycling in trade fair construction

Content recycling in trade fair construction

Trade fairs are an excellent platform for presenting your company and your products in the right light. However, every trade fair participation also...

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