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Event Marketing Blog

Exhibition Presentation & Appearance

Small & medium-sized stands, big impact: how to impressively showcase your brand

Even smaller exhibition stands can become real highlights with a well thought-out overall concept and innovative ideas. With a clear focus on design,...

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The psychology of the visitor: What makes a trade fair unforgettable?

Trade fairs are far more than just platforms where products are exhibited and services advertised. They are the stage for a journey that appeals to...

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Quiet zones with added value: meeting areas as a success factor at trade fairs

Trade fairs are dynamic events where innovations are presented and networks are established. In the midst of all the excitement and hustle and...

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From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

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Content recycling in trade fair construction

Trade fairs are an excellent platform for presenting your company and your products in the right light. However, every trade fair participation also...

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Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction: materials and technologies of the future

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...

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The importance of storytelling at the trade fair stand

The importance of storytelling at the trade fair stand

Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...

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The right trade fair stand positioning for a successful trade fair appearance

The right trade fair stand positioning for a successful trade fair appearance

Participating in a trade fair offers a unique opportunity to present your company, products or services to a wide audience. A successful trade fair...

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The psychology behind stand construction: How stand designs influence emotions

Trade fairs are vibrant melting pots of commerce and innovation, where companies and customers meet in a dynamic environment. But what is often...

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Cover picture-Personal branding at trade fairs: How your employees can represent your company

Personal branding at trade fairs: How your employees can represent your company

Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...

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