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Event Marketing Blog

Exhibition Planning & Software

Cover picture-Successful-communication-in-trade-fair-construction:-together-step-bys-tep-to-the-perfect-trade-fair

Successful communication in trade fair construction: together step by step to the perfect trade fair stand

Stand construction requires creativity and precision. But just as important as the craftsmanship or the design is the communication between the stand...

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The importance of storytelling at the trade fair stand

The importance of storytelling at the trade fair stand

Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...

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The right trade fair stand positioning for a successful trade fair appearance

The right trade fair stand positioning for a successful trade fair appearance

Participating in a trade fair offers a unique opportunity to present your company, products or services to a wide audience. A successful trade fair...

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The importance of data analysis for trade fair success

The importance of data analysis for trade fair success

In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...

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Trade fair planning made easy: a comprehensive checklist for companies

Trade fairs offer companies a first-class opportunity to present products and services, acquire new customers and make valuable business contacts....

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Trade fair construction and safety regulations: What you need to look out for

Trade fair construction and safety regulations: What you need to look out for

In exhibition stand construction, safety is no coincidence, but an essential prerequisite for a successful and professional presentation. Safety...

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cover-picture-the-important-role-of-customer-journey-in-event-planning-&-event-management

The important role of the customer journey in event planning & event management

The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...

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Effective exhibition stand construction: strategies to maximise ROI

Effective exhibition stand construction: strategies to maximise ROI

Participating in trade fairs and events is an essential way for companies to present their brand, reach potential customers and create business...

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Cover picture - Ensuring compliance with DGUV V3 at trade fairs and events for event managers

Ensuring compliance with DGUV V3 at trade fairs and events for event managers

Bereits 1979 wurde die DGUV Vorschrift 3 zur Notwendigkeit der Prüfung von elektrischen Anlagen und Betriebsmitteln veröffentlicht. Im Kern...

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cover picture-Recognising sustainable companies in the event industry

Recognising sustainable companies in the event industry

In a world characterised by constant change and progress, the topic of sustainability is becoming increasingly important and is therefore now a top...

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