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Event Marketing Blog

Design & Conception (3)

close-up of a light bulb floating in a hand, accompanied by the text 'Maximizing visibility through strategic placement and branding' and the WWM company logo

Maximising visibility through strategic placement and branding

In today's digital era, a company's visibility is crucial to its success. Especially at trade fairs, events and in physical business premises,...

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Cover picture-Personal branding at trade fairs: How your employees can represent your company

Personal branding at trade fairs

Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...

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Impressive design: tips & tricks to stand out from the crowd

First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...

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The right choice between real and artificial plants

Plants on exhibition stands - real or artificial plants? An exhibition stand is not just about presenting products and services. Rather, the creation...

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Adaptable exhibition stand construction

Adaptable exhibition stand construction: a success factor for various industries

The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...

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cover pictur-Colours in trade fair construction: psychology for visitor experiences

Colours in trade fair construction: psychology for visitor experiences

Trade fairs are not just events at which companies present their products and services. They are also a space where psychology plays a decisive role....

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Successful customer-orientation at trade fairs

Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...

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The perfect exhibition stand

This is how the perfect trade fair stand should be. Large, a gigantic counter, a catering area, lots of LED video walls, bright colours. The main...

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Exhibition carpet as an eye-catcher

A blooming landscape in the middle of your neighbor's stand. How can that be? Either the exhibition stand floor has been elaborately laminated or the...

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Exhibition stand Trends 2023

2022 is slowly coming to an end. Are you already planning your trade fair appearances for the coming year? Do you know what went well or not so well...

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