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Event Marketing Blog

Design & Conception (2)

From LED exhibition walls to modular video walls

From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

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Content recycling in trade fair construction

Content recycling in trade fair construction

Trade fairs are an excellent platform for presenting your company and your products in the right light. However, every trade fair participation also...

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Technology updates in exhibition stand construction: what we can expect in 2025

Technology updates in exhibition stand construction: what we can expect in 2025

The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...

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Trade Fair Trends 2025 - Woman in front of the sunset

Trade fair trends 2025: Emotional, digital and sustainable

In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....

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Text '10 Tips for Successfully Planning Custom Exhibition Stands' along with a snippet of an MSD exhibition stand

10 tips for successfully planning individual exhibition stands

A customized exhibition stand is the key to standing out at trade fairs and events. A well-planned stand makes it possible to present products and...

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Virtual events in the coming years

Virtual events in the coming years

Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...

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The importance of storytelling at the trade fair stand

The importance of storytelling at the trade fair stand

Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...

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The right trade fair stand positioning for a successful trade fair appearance

Right trade fair stand positioning for successful trade fair appearances

Participating in a trade fair offers a unique opportunity to present your company, products or services to a wide audience. A successful trade fair...

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The psychology behind stand construction: influence emotions

Trade fairs are vibrant melting pots of commerce and innovation, where companies and customers meet in a dynamic environment. But what is often...

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text 'Successful customer webinars via Microsoft Teams: Detailed training on the impact of trade fair booths' as well as a section of a Deutsche Bahn trade fair booth and a video camera

Successful customer webinars on Microsoft Teams

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...

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