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Event Marketing Blog

Design & Conception (2)

Open concepts: More visibility, more success

How are walls changing in modern trade fair construction? Exhibition stands are becoming more open, more flexible and more sustainable - but that...

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Overview of the Top Trade Shows for Companies with a Focus on Sustainable Exhibition Stands

Zero waste at exhibitions - is that even possible?

Exhibitions are among the most elaborate forms of live communication. They bring companies, customers, partners and the media together with the aim...

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Car on the stand with moving lights and a dynamic graphic in the background

Dynamic exhibition stands: How movement attracts attention

In today's trade fair world, it's not just about presenting products or services - it's about standing out. At trade fairs, visitors are surrounded...

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Exhibition stand lamps that illuminate

Illuminate your trade fair stand

How to set the scene for your design An exhibition stand thrives on a holistic design that is not only convincing in terms of architecture, color and...

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Several arrows; one arrow stands out and symbolizes the success of an exhibition stand

Perfect trade fair presentation: how to increase impact and success

Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important...

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a yellow and white exhibition stand with plants and appropriate lighting

Outdoor or indoor: Which trade fair format is best for your objectives?

The choice between an outdoor or indoor trade fair not only has an impact on your costs and logistical effort, but also significantly influences the...

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Barrier-free exhibition stands Wheelchair at a trade fair

Barrier-free exhibition stands: success factor for inclusive brand presentations

The barrier-free design of trade fair stands is becoming increasingly important. Companies that exhibit at trade fairs should ensure that their...

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A men's exhibition uses a white VR headset

The art of interaction: Why hands-on activities remain unforgettable

Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...

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Text 'Trade fair stand as content hub: successful content marketing at trade fairs' and excerpt of a trade fair stand presenting tableware.

Exhibition Stand as Content Hub

Successful Content Marketing at Exhibitions Trade fairs offer a unique opportunity to present companies, products and services to a specialist...

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Small & medium-sized stands, big impact

How to impressively showcase your brand Even smaller exhibition stands can become real highlights with a well thought-out overall concept and...

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