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Event Marketing Blog

Design & Conception (2)

Digitalization in trade fair construction: the silent revolution for exhibitors

The air at a trade fair is full of excitement: people streaming through the halls, loud conversations, gleaming stands, products in the spotlight -...

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The importance of storytelling at the trade fair stand

The importance of storytelling at the trade fair stand

Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...

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The future of hybrid events

The future of hybrid events In recent years, hybrid events have evolved from a short-term solution to a central component of the event landscape. As...

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The right trade fair stand positioning for a successful trade fair appearance

The right trade fair stand positioning for a successful trade fair appearance

Participating in a trade fair offers a unique opportunity to present your company, products or services to a wide audience. A successful trade fair...

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AI in trade fair construction: seizing opportunities, mastering challenges

In today's digitalized world, artificial intelligence (AI) has brought about profound changes in many industries. Exhibition stand construction is no...

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The psychology behind stand construction: How stand designs influence emotions

Trade fairs are vibrant melting pots of commerce and innovation, where companies and customers meet in a dynamic environment. But what is often...

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Successful customer webinars on Microsoft Teams: detailed training on the impact of trade fair stands

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...

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Maximising visibility through strategic placement and branding

Maximising visibility through strategic placement and branding

In today's digital era, a company's visibility is crucial to its success. Especially at trade fairs, events and in physical business premises,...

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Cover picture-Personal branding at trade fairs: How your employees can represent your company

Personal branding at trade fairs: How your employees can represent your company

Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...

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cover-picture-the-significance-of-an-impressive-design-tips-tricks-to-stand-out-from-the-masses

The importance of an impressive design: tips & tricks to stand out from the crowd

First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...

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