Event Marketing Blog

The important role of the customer journey in event planning & event management

The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...

Successful customer-orientation at trade fairs

Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...

Advantages of hybrid trade fairs

In this blog, I describe the basics for marketing strategy decisions and focus on digital trade fair formats and trade fair stands, such as hybrid...