Successful recruiting fairs

Recruiting fairs are increasingly becoming a success factor in the battle for new talent. What special features need to be taken into account at career fairs and how can your own trade fair presence stand out from the crowd of potential applicants? In this blog article, we look at the special features of recruitment fairs and give you tips on how to make your next fair appearance a success.

Challenges of recruiting fairs

The challenges involved in planning and implementing recruiting events are very different from other events. The most common pitfalls are

• High number of events running in parallel
• Frequent overlapping of events
• Unusual event locations
• Difficult delivery / delivery times at universities
• Small stand area to create an ideal appearance
• Short time window for setting up and dismantling trade fair equipment
• Lack of freight elevator
• High personnel resources in planning and implementation

Special features of recruiting fairs

Especially in the field of recruiting events, you are often faced with the challenge of organizing a large number of parallel events. HR events often involve comparatively small stand areas of between 6 and 20 square meters, most of which are equipped with mobile event equipment. This type of event often only lasts a few hours.

Is the planning for these events easier or does it take less time? No, definitely not. Especially with recruiting events, which often take place in universities or sports halls, for example, event planning is very time-consuming due to the large number of events and the lack of delivery options via freight elevator.

Successful talent search at recruitment fairs

Careful planning before the trade fair is of great importance for a successful trade fair appearance. You should bear the following points in mind when planning recruitment fairs:

1. Target audience: Understand who your potential applicants/candidates are and tailor your stand and communications accordingly.
2. Branding: Ensure that your company image and brand are present and consistent on the stand.
3. Communication: Think about how you want to approach potential applicants and what information you want to provide to generate interest.
4. Personnel: Provide enough qualified personnel who can address the target group and answer questions.
5. Interactive elements: Think about how you can encourage interaction and engagement on the stand, e.g. through interactive games or demonstrations.
6. Giveaways: Think about what kind of giveaways you want to provide to create interest and be memorable.
7. Technology: Think about what technology you want to use to make the stand more attractive and efficient.
8. Follow-up: Think about how you can make and maintain contact with potential applicants after the fair.
   
   
   

Simplify participation in recruitment fairs

In HR marketing, the planning of trade fairs often runs “on the side”, which is an enormous amount of work given the scope and the “stumbling blocks” listed above. Most companies continue to plan and handle recruitment events internally and forget about the human resources that this requires.

When it comes to setting up and dismantling these exhibition stands alone, colleagues usually travel to the event the day before to set up and leave the day after so that they can still carry out the dismantling. This results in additional personnel costs, hotel costs and catering costs, which are often disregarded (EDA costs). Ultimately, it's all about saving your time and increasing success.

Plan your trade fair participation at recruiting events with ExpoCloud

How do I simplify participation in recruiting fairs? And does it make sense to outsource the planning and processing? This decision is up to each company and depends on many factors. But especially in the area of trade fair logistics, there are professionals who, based on previous experience, have all the important information available before the event and can advise you on this at an early stage.

With ExpoCloud, you can easily order the mobile exhibition stands online in the company's own portal and have them delivered to the venue. Transportation, set-up and dismantling are taken care of so that you can concentrate fully on finding new talent!

Can we support you with the implementation of your recruitment fairs? Feel free to contact us without obligation to talk about your next project.