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Event Marketing Blog

Cover-picture-Inflation-puts-the-brakes-on-the-trade-fair-autumn

Is inflation slowing down the trade fair autumn?

Are we currently in the midst of a stormy autumn storm? We are noticing it in all areas of life: everything is getting more expensive. To be more precise: between January 2022 and September 2022, the consumer price index reached a value of 7.9%,...

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cover-picture- How-to-combine-a-small-footprint-with-many-possibilities

Designing exhibition stands with a small footprint

It doesn't always have to be a huge exhibition stand with a stand area of 750m² or more. Even with a small trade fair budget and a manageable stand...

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cover-picture-cost-saving-when-planning-a-trade-fair

Save costs when planning trade fairs

Your trade fair planning is in full swing. How big will the stand be? What colours and elements should the stand have? Where will which exhibit be...

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Step-by-step instructions on how to turn your exhibition stand into a visitor magnet

How to turn your trade fair stand into a visitor magnet (in 6 steps)

Trade fairs - there is hardly a place where the attention of potential customers is vied for more. Just as a pilot navigates the aeroplane to the...

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Virtual trade fair: Isolated solution vs. long-term strategy

The virtual trade fair has been around for years as a digital alternative to the real trade fair - it only became established during the shutdown of...

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Perfekter Messeauftritt mit idealem Personal

Guaranteed success for your trade fair appearance: Perfect staff!

It was finally time again! It was my third time at FIBO. Back then it was still in Essen. I set off with two colleagues in good time to be one of the...

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Lohnen sich Messen noch?

Are trade fairs still worthwhile?

Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...

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Besuchermessung auf dem Messestand

Visitor measurement at the exhibition stand

4 days, 187,750 trade fair visitors, 987 exhibitors Question 1: How many visitors came to your stand? Question 2: How long did the visitors stay at...

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Menschen

Trade fair stand ideas and other trends

A lot has changed during and after the pandemic. Not just in my private life. There have also been some changes in our professional lives. Including...

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nachhaltige-giveaways-und-werbeartikel

Sustainable giveaways for your trade fair appearance

You're probably not just an exhibitor, but also a trade fair visitor somewhere, right? To see what the competition is doing or what's new on the...

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