René Meures: Wednesday, 19. April 2023
Trade show planning can be a complex and demanding task that requires careful organisation, coordination and time management. Fortunately, advanced AI technology, such as ChatGPT, offers an innovative solution to make trade fair planning more...
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Alexander Plum: Wednesday, 5. April 2023
Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...
Annalena Struever: Thursday, 23. February 2023
At a trade fair, there are many people in a limited space. Exhibition stands are often made of wood or lightweight building materials that are highly...
Alexander Plum: Wednesday, 8. February 2023
A blooming landscape in the middle of your neighbor's stand. How can that be? Either the exhibition stand floor has been elaborately laminated or the...
Annalena Struever: Thursday, 2. February 2023
Recruiting fairs are increasingly becoming a success factor in the battle for new talent. What special features need to be taken into account at...
Christina Gier: Wednesday, 25. January 2023
Measuring visitor flows is becoming increasingly important in the constantly advancing digitalisation of live communication. It is visualised in...
Léa Larisch: Wednesday, 18. January 2023
There was a time when a simple press release was enough to advertise your stand at the next trade fair. Today, a company has to be much more creative...
Dr. Christian Coppeneur-Guelz: Wednesday, 11. January 2023
Exhibitor sins to avoid As a visitor to a trade fair, have you ever come across a deserted stand where only a few brochures and leaflets have been...
Annalena Struever: Wednesday, 4. January 2023
We all know them: terminals in shopping centres, restaurants or at the airport for placing orders or making bookings. For the display of targeted,...
Bernd Freiter: Wednesday, 21. December 2022
It is not uncommon in the trade fair industry to conclude framework agreements that define the cooperation over several years between the contractual...
