Annalena Struever: Wednesday, 9. March 2022
Purposefully planned events are an effective marketing tool that can give the company more reach. This is because events make it possible to address new target groups or to be remembered by existing target groups. Both up-and-coming and established...
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Dr. Christian Coppeneur-Guelz: Sunday, 27. February 2022
Update: 17.04.2022 International trade fair projects are strategically important marketing measures for many companies. The aim of trade fairs is...
Dr. Christian Coppeneur-Guelz: Thursday, 17. February 2022
Update: 04.11.2022 Trade fairs are a very important marketing tool for companies, especially in the B2B sector. They are suitable for maintaining...
Dr. Christian Coppeneur-Guelz: Thursday, 30. September 2021
Should your company rent or buy an exhibition stand? This question is on the minds of many companies. And yes, we can find lots of recommendations on...
Christina Gier: Monday, 6. September 2021
Update: 06.09.2021 Digitalization is progressing steadily. New technologies are introduced every year. There are more and more areas in which digital...
Dr. Christian Coppeneur-Guelz: Monday, 14. June 2021
For a long time, trade fairs were considered to have been spared from digitalization. Face-to-face meetings seemed irreplaceable. Then came the...
Christina Gier: Thursday, 10. June 2021
In the last 2 to 3 years, the terms “hybrid events” and “hybrid trade fair stand” have become almost impossible to avoid. This has preferably emerged...
Bernd Freiter: Thursday, 11. March 2021
We have already heard a lot about virtual events and trade fairs in recent months. And the possibilities of a virtual trade fair are as individual as...
Dr. Christian Coppeneur-Guelz: Wednesday, 13. January 2021
As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time...
Dr. Christian Coppeneur-Guelz: Tuesday, 24. November 2020
You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...
