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Event Marketing Blog

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Successful customer-orientation at trade fairs

Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their communication towards the individual needs of their customers. But why is this so important?

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Climate protection as an opportunity

The relevance of a partnership with environmentally conscious exhibition stand construction companies: In the ever-changing business world, awareness...

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Recognising sustainable companies in the event industry

In a world characterised by constant change and progress, the topic of sustainability is becoming increasingly important and is therefore now a top...

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15 questions for the perfect trade fair construction tender

15 questions for the perfect trade fair construction tender

As an event manager and person responsible for trade fairs and events, finding the right exhibition stand construction company for the construction...

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The perfect exhibition stand

This is how the perfect trade fair stand should be. Large, a gigantic counter, a catering area, lots of LED video walls, bright colours. The main...

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Successful trade fair follow-up

Successful trade fair follow-up

Trade fairs offer companies an excellent opportunity to acquire new customers and business partners and to find out about the latest trends and...

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Successful trade fair planning with ChatGPT

Successful trade fair planning with ChatGPT

Trade show planning can be a complex and demanding task that requires careful organisation, coordination and time management. Fortunately, advanced...

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Eventmarketing analysieren für Dummies

Analysing event marketing for dummies

Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...

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Fire safety regulations at the exhibition stand

Fire protection regulations at the exhibition stand

At a trade fair, there are many people in a limited space. Exhibition stands are often made of wood or lightweight building materials that are highly...

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Exhibition carpet as an eye-catcher

A blooming landscape in the middle of your neighbor's stand. How can that be? Either the exhibition stand floor has been elaborately laminated or the...

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