Birgit Wallner: Friday, 24. May 2024
First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential customers have with your company. In a trade fair environment where numerous competitors are vying for...
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René Meures: Friday, 17. May 2024
In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...
Mike Linzenich: Friday, 10. May 2024
Plants on exhibition stands - real or artificial plants? An exhibition stand is not just about presenting products and services. Rather, the creation...
Archana Rajaratnam: Friday, 26. April 2024
The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...
Maaike Rotthier: Friday, 19. April 2024
The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...
Maxima Matara: Friday, 12. April 2024
The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...
Maxima Matara: Wednesday, 3. April 2024
Participating in trade fairs and events is an essential way for companies to present their brand, reach potential customers and create business...
Maaike Rotthier: Saturday, 23. March 2024
In a world where sustainability is becoming increasingly important, companies are faced with the challenge of integrating these principles into all...
René Meures: Wednesday, 21. February 2024
Trade fairs are not just events at which companies present their products and services. They are also a space where psychology plays a decisive role....
Maxima Matara: Tuesday, 9. January 2024
Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...
