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Event Marketing Blog

Technology in the exhibition stand: interactivity & digital integrations

Technology in the exhibition stand: interactivity & digital integrations

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable at trade fair stands. Touchscreen displays, augmented reality (AR) and digital tools have...

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Effective exhibition stand construction: strategies to maximise ROI

Effective exhibition stand construction: strategies to maximise ROI

Participating in trade fairs and events is an essential way for companies to present their brand, reach potential customers and create business...

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cover picture-Environmentally conscious trade fair management: Sustainability as a success factor

Environmentally conscious trade fair management: Sustainability as a success factor

In a world where sustainability is becoming increasingly important, companies are faced with the challenge of integrating these principles into all...

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cover pictur-Colours in trade fair construction: psychology for visitor experiences

Colours in trade fair construction: psychology for visitor experiences

Trade fairs are not just events at which companies present their products and services. They are also a space where psychology plays a decisive role....

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cover-picture-successful-customer-orientation-at-trade-fair-appearance

Successful customer-orientation at trade fairs

Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...

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cover picture-Climate protection as an opportunity

Climate protection as an opportunity

The relevance of a partnership with environmentally conscious exhibition stand construction companies: In the ever-changing business world, awareness...

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cover picture-Recognising sustainable companies in the event industry

Recognising sustainable companies in the event industry

In a world characterised by constant change and progress, the topic of sustainability is becoming increasingly important and is therefore now a top...

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15 questions for the perfect trade fair construction tender

15 questions for the perfect trade fair construction tender

As an event manager and person responsible for trade fairs and events, finding the right exhibition stand construction company for the construction...

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cover-picture-the-perfect-booth

The perfect exhibition stand

This is how the perfect trade fair stand should be. Large, a gigantic counter, a catering area, lots of LED video walls, bright colours. The main...

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Successful trade fair follow-up

Successful trade fair follow-up

Trade fairs offer companies an excellent opportunity to acquire new customers and business partners and to find out about the latest trends and...

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