Skip navigation.

Event Marketing Blog

section of a hybrid event setup: A camera captures people while the mirrored image is simultaneously displayed on a screen. The image includes the text 'The Future of Hybrid Events' as well as the WWM company logo, a house icon, and a business icon.

The future of hybrid events

The future of hybrid events In recent years, hybrid events have evolved from a short-term solution to a central component of the event landscape. As stand builders and event experts, we are closely linked to this transformation. Our business unit...

Read More
The right trade fair stand positioning for a successful trade fair appearance

Right trade fair stand positioning for successful trade fair appearances

Participating in a trade fair offers a unique opportunity to present your company, products or services to a wide audience. A successful trade fair...

Read More
The importance of data analysis for trade fair success

The importance of data analysis for trade fair success

In today's digital era, it is essential to make precise and informed decisions in order to maximize the success of trade fair appearances. Data...

Read More
Text 'Trade show planning made easy: A comprehensive checklist for companies' along with a checkbox

Trade fair planning made easy: a comprehensive checklist for companies

Trade fairs offer companies a first-class opportunity to present products and services, acquire new customers and make valuable business contacts....

Read More
Ein Mann arbeitet an der Herstellung von Messematerialien

Trade fair construction and safety regulations: What you need to look out for

In exhibition stand construction, safety is no coincidence, but an essential prerequisite for a successful and professional presentation. Safety...

Read More
AI in exhibition construction: Seizing opportunities, overcoming challenges.

AI in trade fair construction: seizing opportunities, mastering challenges

In today's digitalized world, artificial intelligence (AI) has brought about profound changes in many industries. Exhibition stand construction is no...

Read More
Text:

The psychology behind stand construction: influence emotions

Trade fairs are vibrant melting pots of commerce and innovation, where companies and customers meet in a dynamic environment. But what is often...

Read More
Section of a buffet with finger food, accompanied by the text 'How interesting and unique catering promotes lead generation and convinces customers at the trade fair booth' and the WWM company logo

Interesting and unusual catering promotes lead generation

In the fast-paced and highly competitive exhibition industry, it is crucial for companies to find innovative ways to attract attention and stand out...

Read More
text 'Successful customer webinars via Microsoft Teams: Detailed training on the impact of trade fair booths' as well as a section of a Deutsche Bahn trade fair booth and a video camera

Successful customer webinars on Microsoft Teams

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...

Read More
close-up of a light bulb floating in a hand, accompanied by the text 'Maximizing visibility through strategic placement and branding' and the WWM company logo

Maximising visibility through strategic placement and branding

In today's digital era, a company's visibility is crucial to its success. Especially at trade fairs, events and in physical business premises,...

Read More