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Event Marketing Blog

Successful customer webinars on Microsoft Teams: detailed training on the impact of trade fair stands

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective design of exhibition stands. This webinar not only provided theoretical insights, but also hands-on...

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Maximising visibility through strategic placement and branding

Maximising visibility through strategic placement and branding

In today's digital era, a company's visibility is crucial to its success. Especially at trade fairs, events and in physical business premises,...

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Virtual product presentation at the trade fair stand: Successfully inspire trade fair visitors

Virtual product presentation at the trade fair stand: Successfully inspire trade fair visitors

Presenting a product at a trade fair is often a challenge, especially if the product is difficult to transport. In such cases, companies often rely...

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Marketing strategies for trade fairs: How to reach your target group effectively

Marketing strategies for trade fairs: How to reach your target group effectively

A successful trade fair appearance is more than just an attractively designed stand. A well-thought-out marketing concept is crucial for putting your...

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Cover picture-Personal branding at trade fairs: How your employees can represent your company

Personal branding at trade fairs: How your employees can represent your company

Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...

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cover-picture-the-significance-of-an-impressive-design-tips-tricks-to-stand-out-from-the-masses

The importance of an impressive design: tips & tricks to stand out from the crowd

First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...

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Cover-customer-enthusiasm-and-engagement-the-secrets-before,-during-and-after-the-fair

Customer enthusiasm & commitment: the secrets before, during and after the trade fair

In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...

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cover-green-diversity-at-the-fair-stand-the-right-choice-between-real-and-artificial-plants

Green diversity at the trade fair stand: the right choice between real and artificial plants

Plants on exhibition stands - real or artificial plants? An exhibition stand is not just about presenting products and services. Rather, the creation...

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cover-picture:adaptable-exhibition-construction-success-factor-for-diverse-industries

Adaptable exhibition stand construction: a success factor for various industries

The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...

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cover-picture-the-important-role-of-customer-journey-in-event-planning-&-event-management

The important role of the customer journey in event planning & event management

The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...

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