Carina Gottschalk: Friday, 21. June 2024
Presenting a product at a trade fair is often a challenge, especially if the product is difficult to transport. In such cases, companies often rely on monitors, graphics and brochures to convey information, while stand personnel take over the...
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Archana Rajaratnam: Tuesday, 11. June 2024
A successful trade fair appearance is more than just an attractively designed stand. A well-thought-out marketing concept is crucial for putting your...
Archana Rajaratnam: Monday, 3. June 2024
Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...
Birgit Wallner: Friday, 24. May 2024
First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...
René Meures: Friday, 17. May 2024
In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...
Mike Linzenich: Friday, 10. May 2024
Plants on exhibition stands - real or artificial plants? An exhibition stand is not just about presenting products and services. Rather, the creation...
Archana Rajaratnam: Friday, 26. April 2024
The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...
Maaike Rotthier: Friday, 19. April 2024
The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...
Maxima Matara: Friday, 12. April 2024
The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...
Maxima Matara: Wednesday, 3. April 2024
Participating in trade fairs and events is an essential way for companies to present their brand, reach potential customers and create business...
