Dr. Christian Coppeneur-Guelz: Wednesday, 13. January 2021
As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time is expensive, and a typecast of trade fair visitors can be helpful for preparation or help you to...
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Dr. Christian Coppeneur-Guelz: Tuesday, 24. November 2020
You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...
Christina Gier: Tuesday, 10. November 2020
Virtual trade fair stands are wonderful information carriers for online lead generation: the association with real trade fair stands gives visitors...
Bernd Freiter: Saturday, 7. November 2020
In 2019, we acquired the internationally active veterinary pharmaceutical company Veyx-Pharma GmbH as a new customer. WWM GmbH & Co. GmbH initially...
Christina Gier: Tuesday, 3. November 2020
Virtual trade fair stands are becoming increasingly important for companies. While the topic was initially viewed with skepticism and assumed to be a...
Bernd Freiter: Tuesday, 27. October 2020
The coronavirus pandemic has really put a spanner in the works for exhibitors at trade fairs and congresses. Agile companies have reacted quickly and...
Bernd Freiter: Tuesday, 13. October 2020
In this blog, I describe the basics for marketing strategy decisions and focus on digital trade fair formats and trade fair stands, such as hybrid...
Stefan Kunzendorf: Tuesday, 18. August 2020
As an event manager or the person responsible for your company's trade fair appearances, you know best about the challenges of event and trade fair...
Bernd Freiter: Wednesday, 27. May 2020
Ever since the global coronavirus shutdown of all congresses, trade fairs and other live communication events, companies have had to completely...
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Mike Linzenich: Wednesday, 27. May 2020
Virtual trade fair stands - probably the trend of recent times in the trade fair industry. Driven by the unprecedented fact that the global...
