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Event Marketing Blog

Herausforderungen hybrider Veranstaltungen

The challenges of hybrid events

After virtual events were put to the acid test during the coronavirus pandemic, organizers are now increasingly staging hybrid events. A hybrid event uses the best of both worlds - real and virtual. However, in order to combine these two event...

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Digitaler Messestand - Die Zukunft von morgen

Digital exhibition stand - the future of tomorrow?

If we look at the future of the trade fair world, we can see that the trend towards digital trade fair stands is on the rise. “Digital exhibition...

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Messestand auf der CWIEME Berlin

Trade fair presentation: CWIEME

CWIEME (Coil Winding, Insulation and Electrical Manufacturing Exhibition) is one of the best-known exhibition and conference events in Germany and...

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Supporting trade fair appearances with social media

We live in a world in which social media has become indispensable. Social platforms are part of our everyday lives. Even if many demonize it, social...

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Messevorstellung: Leipziger Tierärztekongress

Trade fair presentation: Leipzig Veterinary Congress

The Leipzig Veterinary Congress, including the Vetexpo trade fair, takes place every two years in the trade fair city of Leipzig and is the largest...

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cover picture- Top 100 Innovation Award

Top 100 Innovation Award for strong SMEs

The Top 100 Innovation Award is presented every year to the most innovative medium-sized companies in Germany. This year, we are proud to have won...

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Infos und Tipps für Eventveranstaltungen

Information and tips for events

Purposefully planned events are an effective marketing tool that can give the company more reach. This is because events make it possible to address...

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Mastering international trade fair projects the right way

Update: 17.04.2022 International trade fair projects are strategically important marketing measures for many companies. The aim of trade fairs is...

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Computer, Menschen

The 3 most important trade fair alternatives

Update: 04.11.2022 Trade fairs are a very important marketing tool for companies, especially in the B2B sector. They are suitable for maintaining...

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Messestand kaufen oder mieten

Rent or buy an exhibition stand?

Should your company rent or buy an exhibition stand? This question is on the minds of many companies. And yes, we can find lots of recommendations on...

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