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Event Marketing Blog

Trade fair graphics - print versus digital

Trade fair graphics - print versus digital

Digitalisation is a major topic in our society. It is virtually omnipresent and does not stop at any industry. It also has to be addressed in the exhibition stand construction sector. Especially when it comes to graphic realisation, there are now...

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cover folding displays - backlit versus illuminated

Folding displays - backlit versus illuminated

At one-day and smaller events, it is often the case that exhibitors prefer to set up their exhibition stand themselves. However, very few exhibitors...

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Customise your exhibition stand at low cost

Customise your exhibition stand at low cost

Let's face reality: if you're planning a trade fair on a rather small budget, you can't reinvent the wheel. Even if you don't have enough money for...

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cover-picture-fair-construction-cwieme-berlin-kienleundspiess

Reducing costs in trade fair construction - Valuable tips

Let's assume that you set a budget of € 25,000 for the construction and dismantling of a trade fair stand, including all logistics costs, in your...

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Web-to-print and print-on-demand in event marketing

Web-to-print and print-on-demand in event marketing

Web-to-print and print-on-demand. What does that actually mean? Print-on-demand (POD) refers to printing on request or on demand. This usually works...

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Storage at the trade fair vs. temporary storage at the trade fair stand

Storage at the trade fair vs. interim storage in the truck

After a trade fair, the stand builder's invoice includes the item for the storage of empties and full goods. Depending on the size of the stand, this...

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Trade fair furniture - buy vs. rent

Trade fair furniture - buy vs. rent

Anyone familiar with planning an exhibition stand is initially confronted with the following question: Which components of my trade fair appearance...

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Cover graphic design for eye-catching trade fair stand

6 tips for successful graphic design at trade fair stands

Creating a successful graphic concept is an enormously important part of trade fair design. The graphics often arouse the interest of potential...

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The perfect trade fair counter - the most important features

The perfect trade fair counter - the most important features

When designing an exhibition counter, I look at what my customer needs. What size is required and what does my customer want to do with this counter?...

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Innovative exhibition systems - state of the art

Innovative exhibition systems - state of the art

Especially in the area of trade fairs and events, it is very important to present your own company in a modern and innovative way. As with company...

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