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Event Marketing Blog

Virtuelle Messe - Beispiel von Veyx-Pharma GmbH

Hybrid exhibition stand - case study

In 2019, we acquired the internationally active veterinary pharmaceutical company Veyx-Pharma GmbH as a new customer. WWM GmbH & Co. GmbH initially impressed us with a comprehensive trade fair stand concept: the RocketExpo business unit realizes the...

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Virtueller Messestand in 2D oder 3D?

Virtual trade fair stand in 2D or 3D? - The comparison

Virtual trade fair stands are becoming increasingly important for companies. While the topic was initially viewed with skepticism and assumed to be a...

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Erfolgreiche Messen nach der Coronapause

Successful trade fairs after Corona

The coronavirus pandemic has really put a spanner in the works for exhibitors at trade fairs and congresses. Agile companies have reacted quickly and...

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Hybride Messen für Einsteiger

Advantages of hybrid trade fairs

In this blog, I describe the basics for marketing strategy decisions and focus on digital trade fair formats and trade fair stands, such as hybrid...

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Storage of exhibits: Stand builder vs. own company

Storage of exhibits: Stand builder vs. own company

As an event manager or the person responsible for your company's trade fair appearances, you know best about the challenges of event and trade fair...

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Showrooms und roadshows

Showrooms und roadshows

Ever since the global coronavirus shutdown of all congresses, trade fairs and other live communication events, companies have had to completely...

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Virtual trade fair stand: cost-benefit comparison

Virtual trade fair stand: cost-benefit comparison

Virtual trade fair stands - probably the trend of recent times in the trade fair industry. Driven by the unprecedented fact that the global...

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Quality management in trade fair construction

Quality management in trade fair construction

As a project manager, you often ask yourself how satisfied the customer is with your work. With the planning of the exhibition stand, the assembly as...

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The four best tips for your exhibition appearance

The four best tips for your exhibition appearance

I have personally spent over 2000 days at trade fairs. Based on my own experience studies and the coaching of various sales performers, I would like...

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cover-picture-5-tips-for-the-successful-assembly-of-your-stand

5 tips for the successful assembly of your exhibition stand

Assembly and logistics are a decisive factor in making an exhibition stand a success. In order to guarantee the smoothest possible assembly and...

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