Alexander Plum: Wednesday, 8. February 2023
A blooming landscape in the middle of your neighbor's stand. How can that be? Either the exhibition stand floor has been elaborately laminated or the exhibitor has had a customized exhibition carpet made for his trade fair presentation. An absolute...
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Annalena Struever: Thursday, 2. February 2023
Recruiting fairs are increasingly becoming a success factor in the battle for new talent. What special features need to be taken into account at...
Christina Gier: Wednesday, 25. January 2023
Measuring visitor flows is becoming increasingly important in the constantly advancing digitalisation of live communication. It is visualised in...
Léa Larisch: Wednesday, 18. January 2023
There was a time when a simple press release was enough to advertise your stand at the next trade fair. Today, a company has to be much more creative...
Dr. Christian Coppeneur-Guelz: Wednesday, 11. January 2023
Exhibitor sins to avoid As a visitor to a trade fair, have you ever come across a deserted stand where only a few brochures and leaflets have been...
Annalena Struever: Wednesday, 4. January 2023
We all know them: terminals in shopping centres, restaurants or at the airport for placing orders or making bookings. For the display of targeted,...
Bernd Freiter: Wednesday, 21. December 2022
It is not uncommon in the trade fair industry to conclude framework agreements that define the cooperation over several years between the contractual...
Annalena Struever: Wednesday, 16. November 2022
2022 is slowly coming to an end. Are you already planning your trade fair appearances for the coming year? Do you know what went well or not so well...
Dr. Christian Coppeneur-Guelz: Monday, 24. October 2022
The right giveaway at trade fairs can help companies to attract the attention of interested parties, increase brand awareness or enhance the company...
Archana Rajaratnam: Wednesday, 12. October 2022
Are we currently in the midst of a stormy autumn storm? We are noticing it in all areas of life: everything is getting more expensive. To be more...
