Skip navigation.

Event Marketing Blog

a yellow and white exhibition stand with plants and appropriate lighting

Outdoor or indoor: Which trade fair format is best for your objectives?

The choice between an outdoor or indoor trade fair not only has an impact on your costs and logistical effort, but also significantly influences the way in which you make contact with your potential customers, partners and investors. Each type of...

Read More
Barrier-free exhibition stands Wheelchair at a trade fair

Barrier-free exhibition stands: success factor for inclusive brand presentations

The barrier-free design of trade fair stands is becoming increasingly important. Companies that exhibit at trade fairs should ensure that their...

Read More
A men's exhibition uses a white VR headset

The art of interaction: Why hands-on activities remain unforgettable

Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...

Read More
Trade fair stress - woman holds her head in stress

Trade fair stress? How to keep calm and stay productive

Trade fairs are dynamic and often challenging events where numerous tasks are carried out in parallel every day. Maintaining an overview and working...

Read More
Text 'Trade fair stand as content hub: successful content marketing at trade fairs' and excerpt of a trade fair stand presenting tableware.

Exhibition Stand as Content Hub: Successful Content Marketing at Exhibitions

Trade fairs offer a unique opportunity to present companies, products and services to a specialist audience. But with so many exhibitors, the...

Read More

Small & medium-sized stands, big impact: how to impressively showcase your brand

Even smaller exhibition stands can become real highlights with a well thought-out overall concept and innovative ideas. With a clear focus on design,...

Read More
Illustration of a brain with an analytical and creative side, accompanied by the text: 'The psychology of the visitor: What makes a trade fair unforgettable?

The psychology of the visitor: What makes a trade fair unforgettable?

Trade fairs are far more than just platforms where products are exhibited and services advertised. They are the stage for a journey that appeals to...

Read More
The invisible work: a look behind the scenes at a trade fair

The invisible work: a look behind the scenes at a trade fair

The magic behind the trade fair Trade fairs offer fascinating insights into innovative technologies, products and brand worlds. Visitors marvel at...

Read More
Rest zones at trade fairs - IBIS exhibition stand with meeting area, bicycle, and decorative hot air balloon.

Quiet zones with added value: meeting areas as a success factor at trade fairs

Trade fairs are dynamic events where innovations are presented and networks are established. In the midst of all the excitement and hustle and...

Read More
From LED exhibition walls to modular video walls

From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

Read More