Event Marketing Blog

Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction: materials and technologies of the future

Maxima Matara: Friday, 22. November 2024

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly relying on materials and technologies that conserve resources and minimize the ecological footprint....

10 tips for successfully planning individual exhibition stands

Maaike Rotthier: Friday, 15. November 2024

A customized exhibition stand is the key to standing out at trade fairs and events. A well-planned stand makes it possible to present products and...

Exhibition Stand Tips Exhibition Stand Design & Trends

SIMPLE data protection-compliant data collection at the trade fair

Picture of Guest author: Dr. Ralf Schadowski

Guest author: Dr. Ralf Schadowski: Friday, 8. November 2024

How companies can act in compliance with data protection regulations at trade fairs and use the data collected effectively. In today's business...

Exhibition Logistics & Security Exhibition Service Exhibition Stand Tips

Cover picture-Successful-communication-in-trade-fair-construction:-together-step-bys-tep-to-the-perfect-trade-fair

Successful communication in trade fair construction: together step by step to the perfect trade fair stand

Bernd Freiter: Friday, 1. November 2024

Stand construction requires creativity and precision. But just as important as the craftsmanship or the design is the communication between the stand...

Exhibition Planning & Software User Experience & Interaction

Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

Maxima Matara: Friday, 25. October 2024

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...

Digital Exhibition Stand Exhibition Stand Tips Minigames & Gamification User Experience & Interaction

Sustainable exhibition stands: modular video wall as a flexible solution

Bernd Freiter: Friday, 18. October 2024

Sustainability is no longer just a trend, but a crucial component in the trade fair and event business. More and more companies are turning to smart,...

Modern Exhibition Stands Sustainable Exhibition Stand

Virtual events in the coming years

Rebecca Zimmermann: Friday, 11. October 2024

Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...

User Experience & Interaction Virtual Events & Showrooms Exhibition Stand Design & Trends

Digitalization in trade fair construction: the silent revolution for exhibitors

Bernd Freiter: Friday, 20. September 2024

The air at a trade fair is full of excitement: people streaming through the halls, loud conversations, gleaming stands, products in the spotlight -...

Digital Exhibition Stand Modern Exhibition Stands Exhibition Stand Design & Trends

Modular exhibition stand construction

Archana Rajaratnam: Friday, 13. September 2024

Flexibility for every occasion The trade fair industry has changed dramatically in recent years, and not without reason. Companies are faced with the...

Exhibition Budget Trade Fair Stand Systems Modular Exhibition Stand Sustainable Exhibition Stand

The importance of storytelling at the trade fair stand

Maxima Matara: Friday, 6. September 2024

Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...

Exhibition Planning & Software Exhibition Presentation & Appearance Exhibition Stand Tips User Experience & Interaction

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