MediaDisplays for sales promotion at the trade fair stand

We all know them: terminals in shopping centres, restaurants or at the airport for placing orders or making bookings. For the display of targeted, digital messages or interactively with touch function, the so-called MediaDisplays serve as a smart solution for sales promotion. MediaDisplays are becoming increasingly popular, as they increase the advertising effect many times over and always display the latest offers with less labour. Read the following blog article to find out how MediaDisplays can be skilfully used at trade fairs and what functions a MediaDisplay has to offer.

What is a MediaDisplay?

MediaDisplays are steles on which digital content is shown to display a brand's advertising messages at a point of interest, such as an exhibition stand. The steles are available in various sizes and in both portrait and landscape format. Various media, such as videos, presentations or websites, can be called up via the WLAN function or the USB connection, allowing visitors to interact with them.

Advantages of digital signage

The advantages of digital ‘customer stoppers’ are manifold. I would like to explain some of them in more detail here:

1. more interaction at your trade fair stand

Visitors to your stand can find out about your brand and products on a MediaDisplay before they enter into an actual conversation with the stand personnel. This ensures that visitors to the stand are already informed and start a conversation with specific questions. In addition to image videos and presentations, small games can also be integrated to increase interaction and dwell time on the stand.

2. digital lead generation

The aim of every trade fair appearance is to make contact with interested parties and maintain existing customers. Instead of exchanging business cards after a conversation with a potential new customer, you can also enter the person's contact details directly on the MediaDisplay. Your Customer Relationship Management is located behind this and the contact details can be entered directly. You can also display white papers, studies or the registration for your newsletter on the MediaDisplay and automatically send them to the interested party's email address by entering their contact details. This data can also flow directly into the CRM and does not require any major post-processing by you after the trade fair.

Tip: You should have already requested a double opt-in at this point. If you do this in the presence of the interested party, they will certainly give you permission to send them emails in the future.

3. innovative image

As an innovative company, the external image of your company should also reflect this image. You cannot achieve this if you only use print media on your exhibition stand. Of course, brochures, flyers and leaflets still have their place and can be used occasionally if required. With a modern MediaDisplay, your company will stand out from the crowd (and the competition) and you will arouse the curiosity of trade fair visitors.

4 Intuitive software

Even if many people are already familiar with MediaDisplays, it is very important that the software is intuitive for the user so that the operation of a MediaDisplay is not a deterrent and drives visitors away from your trade fair stand. This means that this technology is not only of interest to a younger target group, but is suitable for all target groups.

Of course, this also applies to stand personnel, who may call up content on the MediaDisplay or explore content together with stand visitors.

5. customised use

The content on your MediaDisplay can be customised for each individual trade fair appearance. You can create content such as presentations, image films and one-pagers yourself using standard programmes or call on our MediaService team, who are responsible for your successful digital and print trade fair stand design. This means that you do not have to invest in textile graphics, which may only be intended for a single event. By using MediaDisplays, you can flexibly and sustainably manage the content on your exhibition stand individually for each of your trade fair appearances.

6. rental and purchase option

I would like to deal with this point in more detail and have therefore set up the topic separately:

Hire or buy a MediaDisplay?

When is it worth buying a MediaDisplay and when should you rent such a system? This depends on various factors:

• How often will the MediaDisplay be in use?
• Is there a suitable storage location when the MediaDisplay is purchased?
• How high are the costs of licence renewals?
• How quickly will the technology of the current model become obsolete?
• and much more.

Buying a MediaDisplay is worthwhile if:

... the MediaDisplay is used regularly. Be it at trade fairs, congresses or as an interactive display in your showroom. Calculate how many uses will reach the break-event point and when you are choosing the more cost-effective option by purchasing a MediaDisplay.

Hiring a MediaDisplay is worthwhile if:

... the use of MediaDisplays is only planned a few times a year. You exhibit at two major trade fairs a year? Then the MediaDisplay for hire is worthwhile for you. This means you always have access to the latest model, as suppliers will always offer you the latest technology. You don't have to worry about software licences either, as these are already set up for you with the rental model.

What you need to bear in mind when using a MediaDisplay

To ensure that the use of your MediaDisplay at the next trade fair is a success, there are a few points that need to be taken into account when planning the trade fair in advance:

1. The creation of the content must be adapted to the corresponding format of the MediaDisplay in portrait or landscape format. Otherwise, parts of your message may be cut off or not displayed correctly.
2. The MediaDisplay requires power and should therefore be included in the power plan for your exhibition stand.
   
   

Conclusion

If you take these two points into account in your trade fair planning, nothing stands in the way of using a MediaDisplay on your trade fair stand! Benefit from the advantages of digital signage and use interactive advertising at the point of interest for your company.