Digital exhibition stand - the future of tomorrow?

If we look at the future of the trade fair world, we can see that the trend towards digital trade fair stands is on the rise. “Digital exhibition stand” is no longer a foreign concept in the trade fair industry. In the following blog post, we would like to introduce you to the digital exhibition stand and explain why it is worth exhibiting at a trade fair with a digital exhibition stand.

What is a digital exhibition stand?

The digital exhibition stand differs from the conventional exhibition stand in that digital LED video elements are used instead of graphics. With a conventional exhibition stand, individual textile graphics have to be printed to convey your message or your product or service. With a digital exhibition stand, you have several LED panels that can be combined in a wide variety of formats. This means you can customize the format of your advertising space - even rounded surfaces can be fitted with LED panels. Videos, presentations or animations of your choice can be played on these LED panels. You also have the option of playing several videos at different times or on different walls.

Advantages of a digital exhibition stand

When considering whether a digital exhibition stand is the right decision for your trade fair appearance, there are various aspects that need to be taken into account.

The digital exhibition stand has the following advantages:

1. no investment costs

With a digital exhibition stand, there are no investment costs for graphics. The only costs incurred are for the rented LED panels and the service, such as setting up and dismantling the exhibition stand. So if you want to avoid investment costs, a digital exhibition wall is the right solution for you.

2. flexible adaptation of the content

Imagine you are going to a trade fair and want to advertise your new product that has been released this year. You have new graphics produced for this, so you incur investment costs. Next year, you want to go to the same trade fair again, but the graphics are no longer up to date, as other new products from you have appeared on the market in the meantime. So new graphics have to be produced again. This can be avoided with digital video walls, as no graphics need to be produced and you can change your content quickly and easily. You can even upload content to the LED video wall on site at the trade fair.

You don't want to do without textile graphics? A combination of textile graphics and LED video wall is also possible, allowing moving images and fixed graphics to merge. Our service team for exhibition stand design can provide you with optimal support in the implementation.

3. no storage costs

If the graphics on a conventional exhibition stand are to be stored after the event, there are storage costs for the graphics. These costs are eliminated with a digital exhibition stand, as there is nothing to store. The LED video panels are simply rented and stored by the service provider. This means that only the storage costs for the advertising materials and furniture are incurred, if you have any.

4. reduction in logistics costs

Another positive effect that can be achieved is the reduction in logistics costs. Since no individually produced material has to be transported, the required material can be rented locally. The logistics costs are therefore eliminated and around 25% of the total costs can be saved.

If you would like to appear regularly at trade fairs with individual content, the digital exhibition wall is also the right decision for you. Because if the content does not have to be produced in the form of graphics, but can be played on an LED video wall, you can design this content individually for each trade fair. So if you exhibit at several trade fairs a year, but don't want to address the same target group at all of them, you can use digital exhibition walls to show different content at each trade fair in order to reach the respective target groups.

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Visitor measurement at the digital exhibition stand

In addition to the design of the trade fair stand, it is important to know how many visitors visited your stand on which day and at what times and, above all, how long they stayed at your stand. Only then can you draw conclusions about how successful your trade fair appearance was.

So if, in the worst case scenario, you find that your stand had significantly fewer visitors or that they hardly spent any time at your stand than planned, you need to consider how you can make your stand more appealing. If you are not sure which content or motif will be best received by visitors, the digital exhibition walls can help you.

To make this clearer to you, we would like to play a short mental game with you:

Imagine this: You have noticed that your stand is not being visited by many interested parties. Now ask yourself why this is the case and how you can attract more visitors. However, if you only take part in two trade fairs a year, it would be a shame if you had to wait until next year with your new concept or design. Because if it turns out a year later that too few visitors have visited your stand, it would probably be even more frustrating for you.

With a digital trade fair stand, your content can be adapted on site at the trade fair so that you can determine which content attracts more attention from visitors after just one day at the trade fair. For example, you can play different content as an A/B test:

• from 09:00 to 13:00: Content A
• from 13:00 to 18:00: Content B

At the end of the trade fair day, you can then see which content attracted more visitors to your stand. However, please note that visitor numbers fluctuate over the course of the trade fair day!

So if you find that Content B has attracted more attention, you can, for example, completely dispense with Content A on the second day of the trade fair. You can therefore conclude that with the help of the digital exhibition wall and visitor measurability, you can determine which content attracted more visitors to your exhibition stand directly after a trade fair day.

Conclusion on the digital exhibition stand

A digital exhibition stand opens up many new opportunities for exhibitors. Content can be presented to trade fair visitors more individually and flexibly than ever before in order to attract their attention. In addition, investment costs are reduced to a minimum with a digital exhibition stand.

Now it's your turn: what will your exhibition stand of tomorrow look like?