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Zarana Patel

a yellow and white exhibition stand with plants and appropriate lighting

Outdoor or indoor: Which trade fair format is best for your objectives?

Picture of Zarana Patel Zarana Patel: Wednesday, 26. March 2025

The choice between an outdoor or indoor trade fair not only has an impact on your costs and logistical effort, but also significantly influences the way in which you make contact with your potential customers, partners and investors. Each type of...

Design & Conception
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Illustration of a brain with an analytical and creative side, accompanied by the text: 'The psychology of the visitor: What makes a trade fair unforgettable?

The psychology of the visitor: What makes a trade fair unforgettable?

Picture of Zarana Patel Zarana Patel: Friday, 7. February 2025

Trade fairs are far more than just platforms where products are exhibited and services advertised. They are the stage for a journey that appeals to...

Design & Conception
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The invisible work: a look behind the scenes at a trade fair

The invisible work: a look behind the scenes at a trade fair

Picture of Zarana Patel Zarana Patel: Friday, 31. January 2025

The magic behind the trade fair Trade fairs offer fascinating insights into innovative technologies, products and brand worlds. Visitors marvel at...

Logistics & Assembly Project management & processes
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