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Zarana Patel

The psychology of the visitor: What makes a trade fair unforgettable?

Trade fairs are far more than just platforms where products are exhibited and services advertised. They are the stage for a journey that appeals to both the cognitions and emotions of visitors. In a world where information is readily available and...

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The invisible work: a look behind the scenes at a trade fair

The magic behind the trade fair Trade fairs offer fascinating insights into innovative technologies, products and brand worlds. Visitors marvel at...

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