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Maxima Matara

Maxima Matara successfully completed her high school diploma in 2023 and decided to study part-time in the field of “General Management”. She is currently completing the practical part in the marketing team at WWM, where she is gaining extensive experience, for example in the creation of social media posts, the design and optimization of websites and keyword optimization, and putting her theoretical knowledge into practice. In addition to her professional career, she enjoys listening to music and traveling with friends in her free time to maintain a good work-life balance.

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Successful customer-orientation at trade fairs

Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their communication towards the individual needs of their customers. But why is this so important?

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