Maxima Matara

Maxima Matara successfully completed her high school diploma in 2023 and decided to study part-time in the field of “General Management”. She is currently completing the practical part in the marketing team at WWM, where she is gaining extensive experience, for example in the creation of social media posts, the design and optimization of websites and keyword optimization, and putting her theoretical knowledge into practice. In addition to her professional career, she enjoys listening to music and traveling with friends in her free time to maintain a good work-life balance.

Illuminate your trade fair stand: How to set the scene for your design

Maxima Matara: Friday, 4. April 2025

An exhibition stand thrives on a holistic design that is not only convincing in terms of architecture, color and materials, but also through a well thought-out lighting design. Modern lighting concepts specifically direct the attention of visitors,...

Design & Conception Innovation & Technology

Several arrows; one arrow stands out and symbolizes the success of an exhibition stand

Perfect trade fair presentation: how to increase impact and success

Maxima Matara: Friday, 28. March 2025

Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important...

Analysis & performance measurement Design & Conception

A men's exhibition uses a white VR headset

The art of interaction: Why hands-on activities remain unforgettable

Maxima Matara: Wednesday, 26. March 2025

Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...

Design & Conception Interaction & Engagement

Trade fair stress - woman holds her head in stress

Trade fair stress? How to keep calm and stay productive

Maxima Matara: Wednesday, 26. March 2025

Trade fairs are dynamic and often challenging events where numerous tasks are carried out in parallel every day. Maintaining an overview and working...

Project management & processes

Text 'Trade fair stand as content hub: successful content marketing at trade fairs' and excerpt of a trade fair stand presenting tableware.

Exhibition Stand as Content Hub: Successful Content Marketing at Exhibitions

Maxima Matara: Friday, 14. March 2025

Trade fairs offer a unique opportunity to present companies, products and services to a specialist audience. But with so many exhibitors, the...

Design & Conception Interaction & Engagement

Small & medium-sized stands, big impact: how to impressively showcase your brand

Maxima Matara: Thursday, 13. February 2025

Even smaller exhibition stands can become real highlights with a well thought-out overall concept and innovative ideas. With a clear focus on design,...

Design & Conception

Rest zones at trade fairs - IBIS exhibition stand with meeting area, bicycle, and decorative hot air balloon.

Quiet zones with added value: meeting areas as a success factor at trade fairs

Maxima Matara: Friday, 24. January 2025

Trade fairs are dynamic events where innovations are presented and networks are established. In the midst of all the excitement and hustle and...

Design & Conception Interaction & Engagement

From LED exhibition walls to modular video walls

Maxima Matara: Friday, 17. January 2025

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

Design & Conception Innovation & Technology

Trade fair breaks: The opportunity for strategic planning and long-term success in trade fair construction

Maxima Matara: Friday, 20. December 2024

Between the peak phases of the trade fair world lies a time that is often underestimated - the trade fair break. But it is precisely now that it is...

Project management & processes

text 'The power of real-time data and well-thought-out strategies for efficient post-event follow-up' and a section with notes on a wall.

The power of real-time data and sophisticated strategies for efficient trade fair follow-up

Maxima Matara: Friday, 6. December 2024

The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you could gather valuable information...

Analysis & performance measurement Project management & processes

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