Maxima Matara

Maxima Matara successfully completed her high school diploma in 2023 and decided to study part-time in the field of “General Management”. She is currently completing the practical part in the marketing team at WWM, where she is gaining extensive experience, for example in the creation of social media posts, the design and optimization of websites and keyword optimization, and putting her theoretical knowledge into practice. In addition to her professional career, she enjoys listening to music and traveling with friends in her free time to maintain a good work-life balance.

Technology in the exhibition stand: interactivity & digital integrations

Maxima Matara: Friday, 12. April 2024

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable at trade fair stands. Touchscreen displays, augmented reality (AR) and digital tools have...

Digital Exhibition Stand Modern Exhibition Stands User Experience & Interaction

Effective exhibition stand construction: strategies to maximise ROI

Maxima Matara: Wednesday, 3. April 2024

Participating in trade fairs and events is an essential way for companies to present their brand, reach potential customers and create business...

Exhibition Planning & Software Exhibition Budget

cover-picture-successful-customer-orientation-at-trade-fair-appearance

Successful customer-orientation at trade fairs

Maxima Matara: Tuesday, 9. January 2024

Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...

Exhibition Stand Tips User Experience & Interaction Customer Journey