Dr. Christian Coppeneur-Guelz

After studying Business Administration in Vallendar, Rome, and Los Angeles, Christian Coppeneur-Gülz earned his doctorate in Information Systems and Information Management at WHU – Otto Beisheim School of Management. Focusing on digitalisation, process optimisation, and cost reduction in the field of live communication, Dr Christian Coppeneur-Gülz developed ExpoCloud, the leading event marketing automation platform, which now has over 7,000 international users. Whether it’s cloud-based business intelligence, automated visitor measurement, or AI-based content management, his pioneering spirit is revolutionising the industry. Dr Christian Coppeneur-Gülz is a sought-after keynote speaker and regularly delivers lectures and talks on the digital transformation of the live marketing sector. He is also the author of the standard work "Event Resource Management."

The 14 most common mistakes at the trade fair stand

Picture of Dr. Christian Coppeneur-Guelz

Dr. Christian Coppeneur-Guelz: Wednesday, 11. January 2023

Ausstellersünden, die zu vermeiden sind Sind Sie als Besucher während einer Messe schon einmal auf einen verwaisten Messestand gestoßen, an dem lediglich ein paar Prospekte und Broschüren zurückgelassen wurden, das Standpersonal aber bereits die...

How to find the right giveaway for the next trade fair

Dr. Christian Coppeneur-Guelz: Monday, 24. October 2022

The right giveaway at trade fairs can help companies to attract the attention of interested parties, increase brand awareness or enhance the company...

Exhibition Stand Tips User Experience & Interaction

Virtual trade fair: Isolated solution vs. long-term strategy

Dr. Christian Coppeneur-Guelz: Sunday, 4. September 2022

The virtual trade fair has been around for years as a digital alternative to the real trade fair - it only became established during the shutdown of...

Virtual Events & Showrooms

Internationale Messeprojekte richtig meistern

Mastering international trade fair projects the right way

Dr. Christian Coppeneur-Guelz: Sunday, 27. February 2022

Update: 17.04.2022 International trade fair projects are strategically important marketing measures for many companies. The aim of trade fairs is...

Exhibition Planning & Software Exhibition Stand Tips

The 3 most important trade fair alternatives

Dr. Christian Coppeneur-Guelz: Thursday, 17. February 2022

Update: 04.11.2022 Trade fairs are a very important marketing tool for companies, especially in the B2B sector. They are suitable for maintaining...

Hybrid Events and Exhibition Stands User Experience & Interaction

Rent or buy an exhibition stand?

Dr. Christian Coppeneur-Guelz: Thursday, 30. September 2021

Should your company rent or buy an exhibition stand? This question is on the minds of many companies. And yes, we can find lots of recommendations on...

Exhibition Planning & Software Trade Fair Stand Systems

Hybrid trade fairs are the future

Dr. Christian Coppeneur-Guelz: Monday, 14. June 2021

For a long time, trade fairs were considered to have been spared from digitalization. Face-to-face meetings seemed irreplaceable. Then came the...

Hybrid Events and Exhibition Stands Virtual Events & Showrooms

Wie reagieren Sie auf diese 6 Typen von Messebesuchern

How do you react to these 6 types of trade fair visitors

Dr. Christian Coppeneur-Guelz: Wednesday, 13. January 2021

As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time...

Exhibition Stand Tips Staff

In 10 Schritten zum erfolgreichen Messestand

Trade fair planning: 10 steps to a successful trade fair stand

Dr. Christian Coppeneur-Guelz: Tuesday, 24. November 2020

You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...

Exhibition Planning & Software

cover-picture-5-tips-for-delivering-mobile-exhibition-stands

5 tips for shipping mobile exhibition stands

Dr. Christian Coppeneur-Guelz: Tuesday, 18. February 2020

Many customers use modular and mobile trade fair equipment to present themselves at smaller events on site. For trade fairs or events that sometimes...

Exhibition Logistics & Security Trade Fair Stand Systems Modular Exhibition Stand

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