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Dr. Christian Coppeneur-Guelz

After studying Business Administration in Vallendar, Rome, and Los Angeles, Christian Coppeneur-Gülz earned his doctorate in Information Systems and Information Management at WHU – Otto Beisheim School of Management. Focusing on digitalisation, process optimisation, and cost reduction in the field of live communication, Dr Christian Coppeneur-Gülz developed ExpoCloud, the leading event marketing automation platform, which now has over 7,000 international users. Whether it’s cloud-based business intelligence, automated visitor measurement, or AI-based content management, his pioneering spirit is revolutionising the industry. Dr Christian Coppeneur-Gülz is a sought-after keynote speaker and regularly delivers lectures and talks on the digital transformation of the live marketing sector. He is also the author of the standard work "Event Resource Management."

The 14 most common mistakes at the trade fair stand

Ausstellersünden, die zu vermeiden sind Sind Sie als Besucher während einer Messe schon einmal auf einen verwaisten Messestand gestoßen, an dem lediglich ein paar Prospekte und Broschüren zurückgelassen wurden, das Standpersonal aber bereits die...

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cover-picture-The-right-giveaway-for-trade-fairs

How to find the right giveaway for the next trade fair

The right giveaway at trade fairs can help companies to attract the attention of interested parties, increase brand awareness or enhance the company...

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Virtual trade fair: Isolated solution vs. long-term strategy

The virtual trade fair has been around for years as a digital alternative to the real trade fair - it only became established during the shutdown of...

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Internationale Messeprojekte richtig meistern

Mastering international trade fair projects the right way

Update: 17.04.2022 International trade fair projects are strategically important marketing measures for many companies. The aim of trade fairs is...

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Computer, Menschen

The 3 most important trade fair alternatives

Update: 04.11.2022 Trade fairs are a very important marketing tool for companies, especially in the B2B sector. They are suitable for maintaining...

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Messestand kaufen oder mieten

Rent or buy an exhibition stand?

Should your company rent or buy an exhibition stand? This question is on the minds of many companies. And yes, we can find lots of recommendations on...

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Die Zukunft der Messen ist hybrid

Hybrid trade fairs are the future

For a long time, trade fairs were considered to have been spared from digitalization. Face-to-face meetings seemed irreplaceable. Then came the...

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Wie reagieren Sie auf diese 6 Typen von Messebesuchern

How do you react to these 6 types of trade fair visitors

As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time...

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In 10 Schritten zum erfolgreichen Messestand

Trade fair planning: 10 steps to a successful trade fair stand

You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...

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cover-picture-5-tips-for-delivering-mobile-exhibition-stands

5 tips for shipping mobile exhibition stands

Many customers use modular and mobile trade fair equipment to present themselves at smaller events on site. For trade fairs or events that sometimes...

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