Archana Rajaratnam

Archana Rajaratnam started her apprenticeship as a marketing communications specialist at WWM in August 2022. Since starting her apprenticeship, she has already been able to gain some experience, such as optimizing websites and creating posts on social media. She particularly likes the relaxed and informal atmosphere and working in a team. In her free time, she spends a lot of time with her friends and family.

Modular exhibition stand construction

Archana Rajaratnam: Friday, 13. September 2024

Flexibility for every occasion The trade fair industry has changed dramatically in recent years, and not without reason. Companies are faced with the challenge of presenting their products and services in a fast-moving world. This is not just about...

The psychology behind stand construction: How stand designs influence emotions

Archana Rajaratnam: Friday, 19. July 2024

Trade fairs are vibrant melting pots of commerce and innovation, where companies and customers meet in a dynamic environment. But what is often...

Exhibition Presentation & Appearance Exhibition Stand Design & Trends

Marketing strategies for trade fairs: How to reach your target group effectively

Archana Rajaratnam: Tuesday, 11. June 2024

A successful trade fair appearance is more than just an attractively designed stand. A well-thought-out marketing concept is crucial for putting your...

Social Media User Experience & Interaction

Personal branding at trade fairs: How your employees can represent your company

Archana Rajaratnam: Monday, 3. June 2024

Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...

Exhibition Presentation & Appearance User Experience & Interaction Staff

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Adaptable exhibition stand construction: a success factor for various industries

Archana Rajaratnam: Friday, 26. April 2024

The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...

Custom Exhibition Stand Construction Exhibition Stand Design & Trends

Recognising sustainable companies in the event industry

Archana Rajaratnam: Wednesday, 19. July 2023

In a world characterised by constant change and progress, the topic of sustainability is becoming increasingly important and is therefore now a top...

Exhibition Planning & Software Sustainable Exhibition Stand Construction User Experience & Interaction

Cover-picture-Inflation-puts-the-brakes-on-the-trade-fair-autumn

Is inflation slowing down the trade fair autumn?

Archana Rajaratnam: Wednesday, 12. October 2022

Are we currently in the midst of a stormy autumn storm? We are noticing it in all areas of life: everything is getting more expensive. To be more...

Exhibition Planning & Software Exhibition Budget