Alexander Plum: Wednesday, 31. May 2023
This is how the perfect trade fair stand should be. Large, a gigantic counter, a catering area, lots of LED video walls, bright colours. The main thing is that it stands out and the trade fair visitors take notice of my stand! But interaction is...
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Alexander Plum: Wednesday, 5. April 2023
Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...
Alexander Plum: Wednesday, 8. February 2023
A blooming landscape in the middle of your neighbor's stand. How can that be? Either the exhibition stand floor has been elaborately laminated or the...
Alexander Plum: Wednesday, 7. September 2022
Your trade fair planning is in full swing. How big will the stand be? What colours and elements should the stand have? Where will which exhibit be...
Alexander Plum: Wednesday, 24. August 2022
It was finally time again! It was my third time at FIBO. Back then it was still in Essen. I set off with two colleagues in good time to be one of the...
Alexander Plum: Wednesday, 27. July 2022
4 days, 187,750 trade fair visitors, 987 exhibitors Question 1: How many visitors came to your stand? Question 2: How long did the visitors stay at...
Alexander Plum: Friday, 22. July 2022
A lot has changed during and after the pandemic. Not just in my private life. There have also been some changes in our professional lives. Including...
Alexander Plum: Wednesday, 20. July 2022
You're probably not just an exhibitor, but also a trade fair visitor somewhere, right? To see what the competition is doing or what's new on the...
Alexander Plum: Friday, 15. July 2022
The wait is over. The big day has finally arrived and the trade fair, where you are also represented with your fantastic exhibition stand, is finally...
Alexander Plum: Wednesday, 6. July 2022
Who doesn't know those eternally long landing pages? Where you first have to read through everything until you get to the main point. You have to...
