How to turn your trade fair stand into a visitor magnet (in 6 steps)
Trade fairs - there is hardly a place where the attention of potential customers is vied for more. Just as a pilot navigates the aeroplane to the...
3 min read
Bernd Freiter : Wednesday, 19. February 2020
Assembly and logistics are a decisive factor in making an exhibition stand a success. In order to guarantee the smoothest possible assembly and dismantling of the exhibition stand, an individual assembly team is put together. In the following blog article, we explain what else you need to consider for successful assembly.
Before an exhibition stand is ready for the trade fair, the first step is to send an inquiry to your trusted stand builder. As professional craftsmen plan their time well in advance, an inquiry requires a lead time of at least three months. The larger and more elaborate the planned exhibition stand, the longer the lead time. Timely trade fair planning is required in order to complete the order on time. If the order is placed far too late, qualified tradesmen and fitters may be fully booked and you will have to resort to simple do-it-yourselfers or unqualified helpers. This can mean that an exhibition stand cannot be completed on time, which causes great dissatisfaction for all parties involved and can lead to major financial losses.
For this reason, we send the quotation together with a timeline after receiving an inquiry so that the customer and service provider have an overview of the logistics and assembly schedule.
Make sure that your trade fair stand is set up by qualified personnel, because your trade fair presentation can only be as good as the success of the stand assembly. Reliability in a fitter means that he works conscientiously according to the specified plans and immediately communicates any errors to the responsible project manager. To ensure that exhibition stand material can also be used for further trade fair appearances, fitters must handle customer material conscientiously, such as packing furniture in the transport boxes provided. In addition, all safety regulations must be observed.
During the assembly and dismantling of the exhibition stand, the fitters monitor that nothing is lost and that empty and full goods are stored and returned. They also check and monitor the delivery of the exhibition goods and ensure that everything is well packed again after the exhibition and loaded in accordance with regulations.
The cost of assembling an exhibition stand should always be considered as a whole and as a mixed calculation.
The wages to be paid to the fitters and the other costs vary greatly depending on the trade fair location and the qualifications of the fitters.
Accommodation costs and expenses may also have to be added.
Make absolutely sure that you receive a complete cost breakdown from your stand builder and are not surprised by additional costs.
Find out how you can reduce costs in stand construction in the following blog article: Reducing costs in exhibition stand construction - Valuable tips
DPlanning the dismantling of an exhibition stand is just as important as planning the construction. This is often underestimated and the effort involved is often overlooked. Failure to hand over the exhibition stand from the customer to the assembly team at the end of the trade fair can cause a number of complications. If the customer leaves the stand too early or the fitters arrive too late, this opens up opportunities for the theft of stand materials or customer materials by third parties.
For this reason, timely and joint coordination between the customer, project and assembly management is also required when dismantling the exhibition stand. The professionalism and reliability of the individual fitters is just as important here as during assembly. Ultimately, the aim of the customer and service provider is to ensure that the trade fair presentation runs as efficiently and smoothly as possible from set-up to dismantling.
Customers often ask whether costs can be shared if a service provider has several stands at a trade fair. The hope is that this will create synergy effects and reduce assembly and logistics costs. Unfortunately, this is not possible as the fitters have their own responsibilities for the individual exhibition stands. However, this does not rule out the possibility of a fitter helping out at another exhibition stand. How many people actually work on the stand is ultimately decided by the site manager, who is responsible for the completion of the stand, regardless of how many people are working on it.
When loading the lorry, the fitters make sure that the exhibition stands and exhibition stand accessories are stowed safely and that parts that belong together stay together. The components are secured on pallets and individual items, such as screens, media displays or VR glasses, are packed in flight cases so that they are not damaged during transport of the exhibition material.
There are some important aspects to consider when assembling exhibition stands. It is important that you send the enquiry to your trusted stand builder in good time so that you can outsource the assembly and logistics of the exhibition stand at an early stage.
We will be happy to take over the assembly of your exhibition stand for you. Receive the entire handling of your trade fair presentation from a single source.
Trade fairs - there is hardly a place where the attention of potential customers is vied for more. Just as a pilot navigates the aeroplane to the...
You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...
Are we currently in the midst of a stormy autumn storm? We are noticing it in all areas of life: everything is getting more expensive. To be more...