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Event Marketing Blog

Small & medium-sized stands, big impact: how to impressively showcase your brand

Even smaller exhibition stands can become real highlights with a well thought-out overall concept and innovative ideas. With a clear focus on design, technology and creative details, you can transform limited space into distinctive brand experiences...

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The psychology of the visitor: What makes a trade fair unforgettable?

Trade fairs are far more than just platforms where products are exhibited and services advertised. They are the stage for a journey that appeals to...

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The invisible work: a look behind the scenes at a trade fair

The magic behind the trade fair Trade fairs offer fascinating insights into innovative technologies, products and brand worlds. Visitors marvel at...

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Quiet zones with added value: meeting areas as a success factor at trade fairs

Trade fairs are dynamic events where innovations are presented and networks are established. In the midst of all the excitement and hustle and...

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From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

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Content recycling in trade fair construction

Trade fairs are an excellent platform for presenting your company and your products in the right light. However, every trade fair participation also...

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Virtual warehouse management for trade fair stands

Efficient inventory management with digital tools Managing a warehouse is a complex task, especially with the large number of interlinked workflows....

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Budget planning in exhibition stand construction: How to make the most of financial leeway for the coming year

Participation in trade fairs is an indispensable part of the marketing strategy of many companies. However, careful budget planning is essential to...

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Trade fair breaks: The opportunity for strategic planning and long-term success in trade fair construction

Between the peak phases of the trade fair world lies a time that is often underestimated - the trade fair break. But it is precisely now that it is...

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Technology updates in exhibition stand construction: what we can expect in 2025

The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...

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