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Event Marketing Blog

Text 'Trade fair stand as content hub: successful content marketing at trade fairs' and excerpt of a trade fair stand presenting tableware.

Exhibition Stand as Content Hub: Successful Content Marketing at Exhibitions

Trade fairs offer a unique opportunity to present companies, products and services to a specialist audience. But with so many exhibitors, the question arises: how does your company stand out from the competition and attract the right target group?...

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Small & medium-sized stands, big impact: how to impressively showcase your brand

Even smaller exhibition stands can become real highlights with a well thought-out overall concept and innovative ideas. With a clear focus on design,...

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Illustration of a brain with an analytical and creative side, accompanied by the text: 'The psychology of the visitor: What makes a trade fair unforgettable?

The psychology of the visitor: What makes a trade fair unforgettable?

Trade fairs are far more than just platforms where products are exhibited and services advertised. They are the stage for a journey that appeals to...

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The invisible work: a look behind the scenes at a trade fair

The invisible work: a look behind the scenes at a trade fair

The magic behind the trade fair Trade fairs offer fascinating insights into innovative technologies, products and brand worlds. Visitors marvel at...

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Rest zones at trade fairs - IBIS exhibition stand with meeting area, bicycle, and decorative hot air balloon.

Quiet zones with added value: meeting areas as a success factor at trade fairs

Trade fairs are dynamic events where innovations are presented and networks are established. In the midst of all the excitement and hustle and...

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From LED exhibition walls to modular video walls

From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

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Content recycling in trade fair construction

Content recycling in trade fair construction

Trade fairs are an excellent platform for presenting your company and your products in the right light. However, every trade fair participation also...

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Virtual warehouse management for trade fair stands

Virtual warehouse management for trade fair stands

Efficient inventory management with digital tools Managing a warehouse is a complex task, especially with the large number of interlinked workflows....

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Budget planning in exhibition stand construction: How to make the most of financial leeway for the coming year

Budget planning in exhibition stand construction: How to make the most of financial leeway for the coming year

Participation in trade fairs is an indispensable part of the marketing strategy of many companies. However, careful budget planning is essential to...

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Trade fair breaks: The opportunity for strategic planning and long-term success in trade fair construction

Trade fair breaks: The opportunity for strategic planning and long-term success in trade fair construction

Between the peak phases of the trade fair world lies a time that is often underestimated - the trade fair break. But it is precisely now that it is...

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