Maxima Matara: Friday, 2. October 2026
Every year, companies invest six-figure sums in their trade fair presence. Yet many marketing and sales managers keep asking themselves the same question: Is exhibiting at a leading trade fair still worth it today? In many industries, the answer is...
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Maxima Matara: Friday, 11. September 2026
Trade shows remain one of the most important tools in both B2B and B2C marketing. They offer companies the opportunity to showcase products and...
This is a question many companies ask themselves after a trade show. Today, simply being present is no longer enough. Companies that want to succeed...
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Maxima Matara: Wednesday, 2. September 2026
How to Design Your Exhibition Stand and Attract More Visitors Competition at trade shows is unlikely to decrease in 2027. Visitors have limited time...
Rebecca Zimmermann: Wednesday, 2. September 2026
How to Achieve Your Exhibition Goals with RocketExpo or ExpoCloud When planning an exhibition presence, companies are often faced with a fundamental...
Maxima Matara: Wednesday, 2. September 2026
Companies exhibiting at a trade show face a key question early in the planning process: What are realistic exhibition stand construction costs, and...
Maxima Matara: Friday, 14. August 2026
Trade fairs will remain a key component of B2B communication in 2027. At the same time, new technologies are reshaping visitor expectations and...
Rebecca Zimmermann: Friday, 31. July 2026
Trade shows remain an important component of B2B marketing for many companies. At the same time, pressure is increasing on marketing and event...
Rebecca Zimmermann: Friday, 24. July 2026
How do you attract more visitors to your trade show booth? This question concerns almost every company exhibiting at a trade show. After all, without...
Rebecca Zimmermann: Friday, 17. July 2026
Trade shows are becoming increasingly challenging for exhibitors. Visitors have limited time, numerous booths compete for attention, and traditional...
