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Event Marketing Blog

Public trade fair vs. trade fair: Designing the right exhibition stand

Trade fairs are more than just a date in the calendar; they are your stage, your opportunity to become visible, make new contacts, and bring your brand to life. But not every trade fair is the same, and the type of visitors has a major influence on...

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Product presentation at the trade fair booth

How to perfectly showcase your products at trade fairs

A trade fair appearance offers you a unique opportunity to present your products and services live, directly, tangibly, and in personal contact with...

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Several parts assembled at an exhibition stand

Success at trade fairs: Achieving more together

If you want your company to be present at trade fairs, you are faced with an important decision: How do you design your appearance so that it...

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Trade fair stand tips for human and veterinary medicine

Imagine: you enter the exhibition hall, surrounded by hundreds of stands and thousands of trade visitors. How do you make sure that your company...

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Signposts at a trade fair booth to guide visitors to interact with the booth

Cleverly directing visitor flows: Focus on your exhibition stand

How do visitors actually move around your trade fair stand? This question is often only asked once the stand is already in place, and this is...

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Messestand inszenieren und digital planen

When you visit a trade fair, what really sticks in your mind about the exhibitors' stands? Is it the chairs, tables, or display cases? Probably not....

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Successfully planning a trade fair appearance

Be brave at trade shows: How to plan a successful appearance

Trade fair appearances are one of the most effective ways to reach your target audience directly. Whether you want to showcase new products, recruit...

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BeMatrix LightLine on an impressive, illuminated exhibition stand

beMatrix LightLine: Illuminating highlights for your exhibition stand

New at RocketExpo & ExpoCloud A successful trade fair stand is much more than just a functional structure; it is a stage, brand ambassador, and world...

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Fall trade shows as the highlight of the year: How to make a strong impression

Autumn – it not only brings colorful leaves and cooler evenings, but also what is probably the most important trade fair window of the year for many...

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AI at a trade fair booth as an opportunity for your company.

Artificial intelligence at trade shows: Opportunities for your company

AI at trade shows: Innovative concepts for modern trade show appearances The trade show world is facing an exciting change: Artificial intelligence...

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