Maxima Matara: Tuesday, 3. March 2026
Clever use of trade fair budgets A clear budget is important, but what matters most is what it achieves: reaching people and bringing brands to life. Trade fair communication is not an end in itself, but rather a dialogue in space.
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Rebecca Zimmermann: Friday, 20. February 2026
Ideas from spring to winter Promotional materials play a key role in the marketing strategy of the trade fair industry. They serve to arouse the...
Zarana Patel: Friday, 13. February 2026
Trade shows are places where people, brands, and ideas come together. But with so many exhibitors, many companies ask themselves the same question:...
Mike Linzenich: Friday, 6. February 2026
The Cologne Exhibition Center is one of the largest and most diverse exhibition venues in Europe. For many companies, it is the ideal place to...
Hasan Meydan: Friday, 30. January 2026
Why time pressure and repetitive tasks dominate everyday planning Everyday planning in trade fair construction is characterized by high time...
Rebecca Zimmermann: Friday, 23. January 2026
Trade fair appearances today face completely different challenges than they did just a few years ago. Companies expect maximum flexibility, short...
Maxima Matara: Friday, 9. January 2026
The exhibition stand has been dismantled, the last conversations have been held, and the hall is emptying. For many companies, this marks the end of...
Maxima Matara: Friday, 2. January 2026
When you stand at a trade fair booth, the first thing that catches your eye is often the visual appearance: the colors, the shapes, the lighting. But...
Maxima Matara: Friday, 26. December 2025
When you think about your favorite streaming service, what keeps you coming back? Probably not the total length of a season, but rather the moment...
Zarana Patel: Friday, 19. December 2025
The trade fair industry is at a turning point. Digitalization, sustainability, and hybrid concepts are fundamentally changing visitor expectations....
